YOU CAN PAY FOR WINE WITH A ZAP??
Peony Lane Wine
peony@primal.net
npub17anj...2c0c
High Elevation, Low Intervention Wine
Shipping all over the USA #Bitcoin
Made by Ben Justman
Which of these capsules do you like best?
I've got the full designs and different mockups listed below. Would love to hear your thoughts.👇
Option A:
Peony Collage + Local Mountains
I'm torn between wanting to go with a peony pattern and showing off the mountains that dominate my high elevation growing...so why not combine the two??
Option B:
This bar is a much more simple way to bring groundedness to the potentially chaotic flower collage and matches the bar at the bottom of my labels
Option C:
FULL ON FLOWER COLLAGE
Simple and elegant
Option D:
The mountains are what I think of when I think of home and showing them off means a lot to me. The Peony Icon works well almost as a setting/rising sun over them.

Option A:
Peony Collage + Local Mountains
I'm torn between wanting to go with a peony pattern and showing off the mountains that dominate my high elevation growing...so why not combine the two??
Option B:
This bar is a much more simple way to bring groundedness to the potentially chaotic flower collage and matches the bar at the bottom of my labels
Option C:
FULL ON FLOWER COLLAGE
Simple and elegant
Option D:
The mountains are what I think of when I think of home and showing them off means a lot to me. The Peony Icon works well almost as a setting/rising sun over them.

The wine world loves to brag.
I hear Californians flex about farming at 2000 feet in their "High Elevation" vineyards.
Meanwhile, in Argentina’s Andes, some guys are growing grapes at over 10,000 feet.
These guys don't even care to look down at the rest of us.🧵
The Calchaquí Valleys sit on the Altiplano in northern Argentina.
A dry, rugged plateau surrounded by some of the tallest mountains in the Andes.
Vineyards like Bodega Colomé’s Altura Máxima are planted at 10,500 feet, with 20,000-foot peaks towering above them.
Farming at this elevation is a different game.
In this high desert environment, all of the water comes from snowmelt, moved through simple gravity-fed ditches carved into the rock and Tractors struggle to run in the thin air so most of the work is done by hand.
How can grapes even grow at this altitude?
- They’re closer to the equator, so the sun is stronger and more consistent.
- The dry air from the Andes keeps disease pressure low.
These brutal conditions do a few things to the grapes:
- Thicker skins
- Smaller berries
- Higher natural acid
- Slow sugar development
- Deeper color and structure
The vines get battered all season long and that can be a good thing.
Most every grape varieties can't take it.
Malbec survives because it handles UV, drought, and cold nights without breaking down.
Torrontés survives because it ripens fast and keeps its aromatics even under a punishing sun.
But how different do they taste from their neighboring, low elevation counterparts?
Malbec from these heights is darker, fresher, and tighter than anything you’ll find in the lowlands.
Torrontés turns sharp, floral, and piercing. It is electric compared to a coastal white.
Of course, vineyards this high are small by nature.
Yields are low.
Most of the wine stays local.
But if you want to hunt some down, look for bottles from Bodega Colomé or Bodega Tacuil.
I grow Pinot Noir at 6000 feet, in the highest wine region in North America.
Sometimes I think what I’m doing is crazy.
But these guys put me to shame.
They’re farming grapes at elevations that match the highest mountains around me.
I really need to get my hands on a bottle from here to compare.
If you enjoyed this, I would be so thankful if you could hit me with a reNost to spread the signal here.
Cheers🍷
The Calchaquí Valleys sit on the Altiplano in northern Argentina.
A dry, rugged plateau surrounded by some of the tallest mountains in the Andes.
Vineyards like Bodega Colomé’s Altura Máxima are planted at 10,500 feet, with 20,000-foot peaks towering above them.
Farming at this elevation is a different game.
In this high desert environment, all of the water comes from snowmelt, moved through simple gravity-fed ditches carved into the rock and Tractors struggle to run in the thin air so most of the work is done by hand.
How can grapes even grow at this altitude?
- They’re closer to the equator, so the sun is stronger and more consistent.
- The dry air from the Andes keeps disease pressure low.
These brutal conditions do a few things to the grapes:
- Thicker skins
- Smaller berries
- Higher natural acid
- Slow sugar development
- Deeper color and structure
The vines get battered all season long and that can be a good thing.
Most every grape varieties can't take it.
Malbec survives because it handles UV, drought, and cold nights without breaking down.
Torrontés survives because it ripens fast and keeps its aromatics even under a punishing sun.
But how different do they taste from their neighboring, low elevation counterparts?
Malbec from these heights is darker, fresher, and tighter than anything you’ll find in the lowlands.
Torrontés turns sharp, floral, and piercing. It is electric compared to a coastal white.
Of course, vineyards this high are small by nature.
Yields are low.
Most of the wine stays local.
But if you want to hunt some down, look for bottles from Bodega Colomé or Bodega Tacuil.
I grow Pinot Noir at 6000 feet, in the highest wine region in North America.
Sometimes I think what I’m doing is crazy.
But these guys put me to shame.
They’re farming grapes at elevations that match the highest mountains around me.
I really need to get my hands on a bottle from here to compare.
If you enjoyed this, I would be so thankful if you could hit me with a reNost to spread the signal here.
Cheers🍷It makes me so so so so so happy that I don't have to run Peony Lane on Instagram and cater to drunk beches on bachelorette parties.
Y'all rock. So much. 🍷
If you're thinking about going to the Vegas Bitcoin conference, remember that the real Bitcoin connections do not happen in stadiums.
They happen in the small moments.
A few months after my first ever bitcoin conference in Miami, there was a Beef Initiative event twenty minutes from my town.
People kept telling me excitedly that @ODELL was gonna be there. I didn't really know who this dude was, but the next day we were drinking wine at my house and he seemed like a good dude. Figured I might as well check out this dude's podcast.
The Meat Mafia guys were there too.
If you don't know them, they educate about diet and lifestyle.
After meeting them, I decided to change how I ate.
A decade-long gut issue disappeared.
Even smaller moments mattered just as much.
I was standing in line for lunch, feeling awkward, when a guy next to me started talking about his company, a Bitcoin marketplace called Oshi.
One random conversation turned into a friendship that helped me start accepting Bitcoin for my wine in a more serious way and opened my eyes to the burgeoning Bitcoin circular economy.
None of it was planned.
None of it was forced.
Beautiful things just happen when you just show up in the bitcoin world.
A few months after my first ever bitcoin conference in Miami, there was a Beef Initiative event twenty minutes from my town.
People kept telling me excitedly that @ODELL was gonna be there. I didn't really know who this dude was, but the next day we were drinking wine at my house and he seemed like a good dude. Figured I might as well check out this dude's podcast.
The Meat Mafia guys were there too.
If you don't know them, they educate about diet and lifestyle.
After meeting them, I decided to change how I ate.
A decade-long gut issue disappeared.
Even smaller moments mattered just as much.
I was standing in line for lunch, feeling awkward, when a guy next to me started talking about his company, a Bitcoin marketplace called Oshi.
One random conversation turned into a friendship that helped me start accepting Bitcoin for my wine in a more serious way and opened my eyes to the burgeoning Bitcoin circular economy.
None of it was planned.
None of it was forced.
Beautiful things just happen when you just show up in the bitcoin world.Mother's Day Wine Club Release opens up on Monday and will ship out a week from then. 4 bottles -> Free Shipping
You can just subscribe your mom to it.🍷
Details at PeonyLaneWine.com
Details at PeonyLaneWine.com