Ryan Colby

A little ghostwriting secret: everyone falls into 1 of 5 voice archetypes (#5 is most exciting) 📖 The Storyteller - leads with personal experience. "Let me tell you about the time I..." 📢 The Opinionator - takes bold stances. "Everyone says X. I think Y." 📈 The Fact Presenter - data-driven. numbers back every claim. "Studies show..." 🔨 The Frameworker - loves systems. "Here's my 3-part method for..." 🤬 The F-Bomber - raw, unfiltered. "This is BS and here's why..." Most of my clients are a blend of two, with one being primary Which archetype are you?

My Christmas list: 1. More Jesus 2. More family & friends 3. More sats Ho! Ho! HODL!

Does your Bitcoin app marketing pass this "4-Legged Stool" Test? If not, I guarantee it will fall flat. The 4 legs: • ONE big unifying idea • Substantial benefits promise • Ample proof for every claim • Credibility evidence for product & creator Build your stool and watch user growth 🚀

Lightning-fast writing tip: Use adverbs sparingly. Strong nouns & verbs create effective writing. ✍️

Where my low time preference people at? When Bitcoin "drops" you: Stack more sats with fiat DCA (and smash that buy button) Go about your Monday as usual providing value Build generational wealth over decades, not days Carry on!

I'm not a Bitcoiner. I'm a follower of Jesus Christ who uses Bitcoin as a tool to advance His Kingdom.

Don't be vague in your Bitcoin app marketing. Specificity boosts conversions ❌ "Low transaction fees" ✅ "Send Bitcoin for $0.03" ❌ "Fast confirmations" ✅ "2-second transaction speed" ❌ "Trusted platform" ✅ "15,000+ first-time buyers since 2021" Why specifics convert: Speak directly to your audience Make claims more credible Root readers deeper into their problem Create vivid mental images Get specific and watch user growth climb 🚀

Bitcoiner, you are so so early "What is a Bitcoin?" 🤷‍♂️ Enjoy the ride! https://www.youtube.com/watch?v=UlJku_CSyNg&t=47s

Your Bitcoin app landing page loses 98% of traffic Capture it with education 👨‍🏫 Use an Educational Email Course to generate 30-50% opt-in rates & boost user growth on autopilot But you MUST use these 4 elements or it will flop: The hook: lead with their pain not your solution The offer: name it like an asset "Bitcoin Buying Blueprint" > "newsletter" The headline: benefit-driven, not feature-focused (tell them what they GET) Your credibility: "15,000+ first-time bitcoin buyers started here" Get these right and your EEC automates user growth while you sleep

I used to say "End The Fed" now i say "Escape The Fed" you can't fix a broken system you can only opt out stack sats spend sats live free

Bitcoin app founders: Your expertise is killing your conversions. We all suffer from a cognitive illness called the curse of knowledge. Here's a list of the symptoms: • Using jargon nocoiners don't understand ("self-custody", "proof-of-work", "UTXO") • Leading with technology instead of their problems • Assuming they already care about Bitcoin They don't care about Bitcoin...yet. They care about their pain: Why are groceries so expensive? Why can't I afford a house like my parents did? Why can't I save money anymore? Meet them where they are, not where you are. 🤗

"Dad, I can’t breathe." My 10-year-old son, Zac, stood at the top of the stairs last night, chest heaving, tears welling in his eyes. I hurdled toward him two steps at a time, settling my hand on his back. "Sit down, Buddy." My wife, Kathy, rushed out of our bedroom. I looked up while rubbing Zac’s shoulders. Kathy widened her eyes. "Emergency room." I nodded. "Let’s go." Zac had been fighting off something the past few days. Barking cough. Congestion. Sore throat. But he seemed to be improving. An urgent care visit the day prior had put him on the mend. Now only an hour into bedtime and he couldn’t catch his breath. We arrived at the ER and five minutes after check-in, they put him through a rigorous gauntlet of tests and treatments. Throat swab. Nose swab. Blood test. Urine test. Chest X-ray. Neck X-ray. CAT scan. Fluids. Steroid. "I'm scared," Zac said as I walked with him back from the bathroom. He pointed at his forearm. "I don’t want them to put that thing in me." I stopped him and gave him a hug. "I know. It’s not fun. But the IV will help you." After his medical gauntlet, we waited behind the curtain, Zac lying in bed, Kathy and I hunched over in chairs beside him. The clock ticked past 12:30am. He took deeper breaths. His heart rate settled on the screen. He closed his eyes. His hands relaxed. Rest. Beyond the curtain, emergencies echoed around us. "Code stroke in room 204." "Mommy, no! I don't want to!" "What’s your relationship to the patient?" "I'm her husband." I gazed at Kathy, appreciating the righteous beauty of a caring mom. Then at Zac, the dirty-blonde boy who introduced himself by wrapping his tiny hand around my finger the day he was born. Two precious gifts. Given by God. Bestowed upon a messed up man who deserves neither. Thank you, Lord, for my beautiful family. Help me to never squander any moment we have together. We have so few. And we don’t know which one may be last. The curtain pulled back as the doctor entered. "He's fine. Everything was negative. Just looks like a nasty case of the croup." Zac, eyes half-open, pointed at his IV. "Can I get this out?" I smiled. "Let’s go home."

Netflix keeps you binge-watching until 2am. How? Open loops. Use these in your emails to keep subscribers hooked: Subject line curiosity First line setup Mid-email cliffhangers End teases tomorrow CTA opens new loop The trick with this is...

I don't ghostwrite to BE you I ghostwrite to scale you Extract your best ideas Repackage your existing content Amplify your voice Do 99% of the heavy lifting You focus on building your business I handle the rest 😉

On a Bitcoin standard, you can't hide the hollow clang of skill deficiency behind the brrrrr of the fiat printer

I don't ghostwrite to BE you. I ghostwrite to scale you. Extract your best ideas. Repackage your existing content. Amplify your voice. Do 99% of the heavy lifting. You focus on building your business. I handle the rest.

Stop wasting your Bitcoin newsletter welcome email with "thanks for subscribing". You're missing 4 chances to hook more subscribers for higher app conversions: ✅ Confirm they made the right call (you made a "wise decision") 🤤 Tease days 1-5 of content with tangible benefits 👀 Train them to look for your emails 🤳 Ask for replies to a specific question (engagement + improves inboxing) If your welcome email doesn't build anticipation, you've already lost them. https://blossom.primal.net/3b9d7ae58e8b128236975562e6614425a0c18ca84ee6b670b4d7279939b831e1.mp4

If your family chuckles at Thanksgiving dinner when the ol' "How's your Bitcoin" convo gets started, show 'em this topical chart:

Self-custody is a human right.

My family at Thanksgiving: "So you're telling us to put our money into... internet coins?" Me: "It's decentralized sound money based on mathematical scarcity and—" Them: "Sounds like a Ponzi scheme." Me: "But—" Them: "When are you getting a real job?" Bitcoin sounds too good to be true. Skepticism is the final boss of hyperbitcoinization.