Emerging in the 90s and later distilled as "you are not the user" in 2017, I've seen no more useful guideline for product over my entire career in tech than this. Shout out to Nielsen Norman Group.


Nielsen Norman Group
Growing a Business Website: Fix the Basics First
Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Nielsen Norman Group
You Are Not the User: The False-Consensus Effect
Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.





