Shipped something new: GTM Map Last year I built Sales Readiness Score. The feedback was great—but founders asked for more. They wanted to see the whole picture, not just sales. So I built it—backed by my 30 years in tech, $300M in revenue, and patterns from the GTM problems I've worked through with dozens of founders. And by research from Bessemer, First Round, OpenView, and Gartner. All distilled into 9 areas. Find the gaps. See what to fix first. B2B founders—if something's off with revenue and you're not sure where to look, this will help. Investors—share it with your portfolio. No signup. Under 10 minutes.

GTM Map

GTM Map | Find the gaps in your go-to-market

See where your go-to-market is stuck and what to fix first. A focused diagnostic for B2B founders — results in 10 minutes.

It's fresh. Try to break it. Tell me what sucks.

I use @Zapstore for all but the one app I need that isn't there yet. I use Obtanium for it. I opened Obtanium this morning and was greeted with this.

gm, good people. ☕ Have a great weekend.

I see the hoebots have returned.

🟢 Reading Plan(~/.claude/plans/breezy-imagining-candy.md)

neovim nerds and notetakers, I built a thing.

GitHub

GitHub - shawnyeager/metabolic-notes: A note-taking system that forces you to think, not just collect. CLI + Neovim plugin.

A note-taking system that forces you to think, not just collect. CLI + Neovim plugin. - shawnyeager/metabolic-notes

Data is your only moat

How different adoption models drive better applications

View quoted note →

"Financialization." View quoted note →

“Prediction markets proved their value in 2025. Polymarket and Kalshi reached $45 billion in combined volume on roughly 3,500 event contracts. Noise asks a different kind of question: not whether something will happen, but how relevant it is right now and where that relevance is going. The answer is inherently continuous. These are decisions people already make with diffused information. Noise makes the underlying relevance legible and tradeable.” Increasingly untethered from material reality. This, versus proof of work.

Noise

Noise Raises $7.1M Seed | Noise

Building markets for what the world pays attention to.

gm, good people. ☕ Happy Friday.

Looks like I missed my calling. Also, make sure your outbound targeting is tighter than this.

gm, good people. ☕

Remember when gas stations still provided soap, squeegees, and paper towels to clean your windshields? Good times.

Built a thing: hugo-v4v Accept #v4v Lightning payments on your Hugo site using @Alby Hub. Includes: - Netlify proxy for LNURL-pay - Payment page template - Analytics CLI - Web dashboard Uses a Hugo content adapter to generate /your-post/v4v/ pages for each piece of content automatically. It's what I use on my site. Extracted it so others can use it too. Ex:

Shawn Yeager | Go-to-Market, AI, Bitcoin, Frontier Tech

Soldiers, scouts, and the limits of persuasion

Most people dismiss Bitcoin without looking because nothing in their world has broken yet. The skill is knowing who

(bottom of essay)

GitHub

GitHub - shawnyeager/hugo-v4v: Accept Bitcoin Lightning payments on Hugo sites. Includes Netlify proxy, payment page template, and analytics CLI.

Accept Bitcoin Lightning payments on Hugo sites. Includes Netlify proxy, payment page template, and analytics CLI. - shawnyeager/hugo-v4v