When Galileo pointed his telescope at Jupiter, he invited the scholars to look. Some refused. They already knew the answer—Aristotle had settled the heavens.
Most people aren't evaluating what you're showing them. They're dug in, defending something.
Every hour spent arguing with people who won't look is an hour not spent building for the ones who will.
New essay: Soldiers, scouts, and the limits of persuasion


Frontier Tech GTM Advisory - Shawn Yeager
Soldiers, scouts, and the limits of persuasion
Why smart people dismiss Bitcoin without looking, and where to direct your energy instead.




