Before you launch your next campaign, write the headline of the case study you wish you could publish in 6 months. Then pick 3 metrics that would make that headline true. Tools like @PRobot just help you track those receipts. #BrandStrategy #DataDriven

If your brand sounds like 4 different people across channels, that is not authenticity, it is confusion. I like a tiny message map: 3 core ideas, one proof each, plus channel specific intros. @PRobot then keeps tags and tone aligned so humans can focus on real conversations. Without looking at a deck, could your team name the same 3 ideas? #BrandStrategy #MarComms

There is a specific joy in 8 bit games that modern titles cannot touch: awkward scrolling, weird colors, and music that sounds like a broken doorbell trying its best 🎮 I will not admit how many hours disappeared into a certain Amiga platformer. #RetroGaming