# The New Clergy and the Consent Factory: Anatomy of an Invisible Siege
Noise was its kingdom. A continuous, metallic din of news piling up, headlines blaring, opinions exploding on neon screens. Then, one day, silence. Not the silence of the countryside or meditation, but a technical, administrative, clean silence. A profile turned ghost. A voice that, from one moment to the next, could no longer find space in the great marketplace of consciousness. Rusty chains, bars, grim-faced jailers are no longer needed. The modern prison is a soundproofed room inside the palace of the global village. You lock yourself in, out of survival instinct. The cage has been internalized.
The main actors today do not perform on a recognizable stage. They do not wear military uniforms or ostentatious robes. They wear casual jackets, hoodies, outfits from TED conferences. They operate in bright open spaces and in server farms that roar like waterfalls. It is a supply chain. An assembly line whose raw material is perception, the finished product is consent, and the waste is heterodoxy. A supply chain that deals, with industrial efficiency, with subduing minds and obtaining a monopoly on truth. Not a metaphysical, absolute truth, but the practical, operational one that defines what is normal, acceptable, sayable, fundable. Truth as a conformity standard.
### The Transmission Belts and the Algorithm Theologian
On one side, the great conduits. The **mainstream media** that once imagined themselves as watchdogs of power and now often move as transmission belts. Not necessarily due to malice planned in secret rooms. More often due to a convergence of interests, a pathological symbiosis with institutional sources, an economic dependence on advertising from certain entities, the conditioned reflex of a newsroom that hires those who already have conformist thinking. The news is no longer a fact to be discovered, but a product to be packaged in predetermined formats. The frame precedes the content. The narrative is already written; it only needs filling the blanks with the day's names and places. Dissent, within this system, is not censored with a red pen stroke. It is made irrelevant. Buried under an avalanche of homogeneous content, marginalized at the edges of public discourse, treated as folkloric oddity or, worse, as a symptom of a dangerous social pathology.
On the other side, the realm of the immaterial that becomes most material in its consequences. **Big Tech** and its moderation apparatuses, its opaque algorithms. These are not simply neutral tools. They are architects of reality. They can, with an administrative click, turn off a profile like switching off a light. They can de-index content, making it a non-being in the digital world, a burned book leaving no ash because it never existed. They can affix a "truth label" or a "context" warning, gestures that do not correct but brand. That small colored seal is the postmodern version of the medieval *stigma*. It does not say "this is false," it says "this is suspicious, dangerous, impure." And the user, like the peasant faced with the bishop's edict, learns to distrust, to avoid, to obey the flight instinct. The algorithm is the theologian of this new religion: it writes the dogmas (the feed priorities), establishes the heresies ("hate speech," "manipulative content"), and administers excommunications (suspensions, bans).
In between, between the media conduit and the algorithmic machine, stands the most fascinating and disturbing figure in this entire landscape: the new **secular clergy**. They do not pray in Latin, but speak in acronyms. They do not wear chasubles, but task force vests. They are the "experts," the fact-checker panels, the ethical committees, the inquiry commissions with vague mandates and concrete powers. They represent the modern digital inquisitors. Their tool is not the stake, but "de-platforming." Their goal is not to save the soul, but to "protect public discourse." They are disguised as guidance tools, guides for the citizen lost in the sea of information. In reality, they act as switchboards for admissible plausibility. They certify orthodoxy. Their work is subtle: they do not create the dominant narrative, they **curate** it. They prune it, clean it of parasites, irrigate it with the credit of their authority. Whoever is outside their well-fenced garden is, by definition, in error. There is no need to condemn them: just ignore them, or better, flag them as poisonous.
> Perfect control is not the one that shouts, but the one that whispers. It is not the wall that blocks you, but the path so well-lit and comfortable that you don't even think of straying into the dark forest at its sides. Supreme authority is that which makes itself desired, which offers itself as a service, a life facilitator. "We protect you from misinformation," they say. And in the act of protecting you, they define what information is.
The result of this triple alliance – media-conduit, algorithm-machine, expert-clergy – is a control mechanism of unseen effectiveness. It is omnipresent because it lives in your devices, in your pockets, in your living room. It is all-pervasive because it shapes not only your opinions, but your very language, your horizon of the possible. And above all, it is mimetic. It camouflages with the environment. It hardly ever raises its voice. They do not always arrest you. Often, much more simply, they isolate you. They demonetize you, removing your ability to make a living from your intellectual work. They marginalize you in searches, suggestions, conversations. They make you a digital social leper. And you, a social animal par excellence, learn. To survive professionally, to avoid seeing your relationships destroyed, to not be singled out as the family madman, you begin to self-censor. You stifle that thought before it becomes a word. You mold the sentence to make it more acceptable. You avoid the hot topic. It is the spiral of silence, theorized in the twentieth century for public debates, today enhanced to the nth power and internalized in the individual psyche. The guard is inside your head, and works for zero salary.
The genesis of this system is not a conspiracy. It is an emergence. It is the organic, almost biological, response of power to a world that has become too complex, too fast, too chaotic to govern with old tools. The Net, in its original promise of absolute freedom, created an unprecedented crisis of authority. When everyone can speak, chaos becomes unbearable for those who must govern. Where there is no center, one must be created. Where truth multiplies, a standardized one must be imposed. Shoshana Zuboff's surveillance capitalism and Agamben's analyses of biopower merge into a single, monstrous organism: a capitalism of consent that commodifies attention and at the same time disciplines consciousness.
*What is lost in this process?* Conflict is lost, that healthy, vital conflict of ideas that is the engine of any real human progress. Serendipity is lost, the chance to stumble upon an uncomfortable thought that changes your life. The right to error is lost, which is the right to experimentation, to growth. A perpetual, smooth, padded, sterile present is built. A present in which history has ended not because we have reached the best of all possible worlds, but because we have stopped being capable of imagining others.
The way out is not in nostalgia for a past that will not return, nor in impotent rage. It lies perhaps in the stubborn cultivation of micro-systems, of small agorae outside control, in the rediscovery of face-to-face dialogue, in the slow and laborious building of communities based on personal trust and not on digital reputation. It lies in unlearning the dependency on the validation of likes and shares. It lies, literally, in **knowing how to be in the world** without the constant need to be validated, approved, flagged by the system. It is artisanal, silent, unprofitable work. It is perhaps the only revolutionary work we have left.
`Freedom begins where the fear of the label ends.`
🦅Mo'ȯhno'he O'kȯhóme Mé'ȯhno'he 🦅
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