From Sama Hoole on X. Had to share.
The sun was free. They sold you SPF 50 and a vitamin D deficiency.
Sleep was free. They sold you an app, a pill, and a wearable that tells you your sleep was bad.
Walking was free. They sold you a treadmill, a fitness tracker, and a £180 pair of trainers.
Fasting was free. They sold you meal replacement shakes and the anxiety that skipping breakfast would wreck your metabolism.
Cold water was free. They sold you a £3,000 plunge barrel and a podcast episode about it.
Silence was free. They sold you a meditation app with a premium tier.
Animal fat was cheap. They sold you seed oils, then supplements to replace what the animal fat contained.
Tallow was cheap. They sold you a seventeen-step skincare routine and a clinical trial proving your face needs ceramides.
Meat was cheap. They are currently selling you the idea that you shouldn't eat it.
The 20th century removed access to everything the body needs to function.
The 21st century is selling it back, one subscription at a time.
Your great-grandmother had none of the products.
She had all of the things.
