Yesterday we sent a few members from our retail team to a Kansas City Bitcoiners meetup. They were nervous about seeming dumb. They’re new to Bitcoin but they’re people that grind and keep our store humming all while having other full time jobs and kids. They’re also smartasses and fun to be around. So we were confident in telling them go and just be honest about where they were at in their Bitcoin journey. We also shared that they’ll be encouraged to see a similar set of values in this community to the ones they hold. Bitcoiners did not disappoint. Thank you all for the warm welcome. Thank you all for helping them feel confident in the type of people we can expect at the store when we start accepting Bitcoin at our retail location.

You all already know this which is why you're on NOSTR. I don't think we realized it was this bad.

Just sold another half cow in Bitcoin!

We're thinking about how we politely say to the public and crypto influencers why we're Bitcoin only and why we aren't interested in even talking to them. We're not saying diplomacy is back but it feels like it's at a time where people might appreciate the right kind of diplomacy. The right kind of diplomacy for us is how we can kindly answer this so we don't need to ever answer it again, existing customers get confidence in us and to think about Bitcoin from the right angles if they're still on the fence. We also think that, thinking of the s curve for adoption, alt guys likely represent the next wave of adoption. We had some alts to start as well. We liked Preston Pysh's pod in El Salvador on how long term leaders that prosper are leading from inspiration. HFSP was what motivated many people like us and it was effective. If that didn't motivate people by now, they're not competitive. And so we want to test what the next message might sound like. We envision this response going into a longer form article on twitter. It would be great to get any recommendations on improvement while keeping in mind we still have to defend how we know we need to say things so that we have a consistent voice. Here's what we've got: We've done our thousand hours and feel like this is the whole point where we don't see eye to eye. If anyone does even 100 hours of research on this thing, they're not interested in these conversations. At 1,000 hours they've had these conversations many times. A thousand hours means you've now dabbled in thermodynamics, securities law, energy, energy grids, monetary premium, inflation, Austrian economics, elliptic curve cryptography, Timechains, time travel, and yeah even how aliens might be the threat or the simulation. When you're at 1,000 hours, these are the conversations you're having with other Bitcoiners that understand how protocols and network effects work. You're rewarding each other in sats to come up with something more creative than the existing FUD to be entertained. This is not an exaggeration. These calls happen at 5 or 6AM PST with one of the most brilliant educators and communicators in Bitcoin but he lives in Australia. Regularly calls with him to understand that is part of that thousand hours. That's what 1,000 hours feels like. You did not do that much work yourself. If you did you'd not be interested in talking to us about crypto (yes it is different than Bitcoin) you'd have your time and money into Bitcoin. You'd understand why it's different than Bitcoin. Bitcoin is an actual discovery of matching real World energy with finite and verifiable scarcity in a digital way. We've never seen before and it solves a very big problem. We're not against innovation. Some things sound cool as hell. Register your company with Delaware or whatever state you want and create a cap table and issue shares like every other company has to so they can't issue something that can serve as currency for free from their keyboards. If you have to do that to stay within the law so the public has some protection of registered securities law, then you're not a money any more you're a company and we'd be evaluating your stock as a company for potential investment. We'd be evaluating your stock against Apples or others for example which we intentionally do not want or own compared to Bitcoin. And then we would not invest in that either though because you pitch deck slide will seem very silly to us. Your TAM slide is going to be a small piece of what that TAM slide will be denominated in soon enough. We need to invest our money into our cattle, people and savings technologies during a hyperinflationary time period. If your argument is an ad hominen one because you need help with the law it is because you do in fact need help and changes in the existing laws to exist. This is part of the sleekness of Bitcoin. It's a commodity. It's protected under 1, 2 and 4th amendment. It's a very very very brilliantly designed and architected feat of human ingenuity that thought of everything and is a species level discovery. In our opinion of course but all we did was 1,000 hours of work. We don't mean to offend we have to move quickly on this one and be kind but educational to our customers on why we think this is the sound move. We expect to and hope to be paid in all Bitcoin one day. We align with the values of this community and are intentionally trying to appeal to them, their work ethic, their understanding of what the proof of work consensus really solved and why we have to champion this at all costs all without alienating our most sacred existing customers who are frankly the most important to continue to treat well. There has to be conviction on this idea to work with the community here. We expect and need to win. We are best when we view everything as a competition. Right now we're competing with domestic evil, international evil, imported product from Brazil and everywhere else while costs for ranchers and farmers are putting them out of business. We can confidently say we do not compete nor want to compete with local ranchers, that's how this entire mess started in the first place. We will not have American beef if we don't cooperate. I'm sure we'd all love to be happily competing later on things because it would mean there's actually an industry here. Competition is great though. It's helpful to give an added boost of motivation and we like to be able to win too. So we are going to treat alts as competition and publicly make it seem harder and harder each day to compete with what's inevitable. Hopefully this will be the thing that gets you to put the hours in and really understand what the proof of work consensus protocol actually is, does and solves. We're very confident you don't understand this yet. We all bought alts at one point and then realized what this thing was. We're hoping some of you are this type of person too that just needed to hear this. We don't want people to lose their money. We don't have the luxury of waiting on public opinion we have to be incredibly fast and focused on this plan to thread this needle. We've picked the horse and we have to be publicly clear on why we picked this horse. We hope you can understand and also recognize we know the competition we just created for ourselves to compete for your business. We know how much harder it made that for us and we are grateful we have to keep getting better because of you. "

Our Parkville store is what Sunday’s are supposed to feel like.

The All in Pod was a staple of the week for many of us. When Chamath said stagflation wouldn’t happen a couple of years ago, his justification was that it couldn’t happen because he didn’t even know what stagflation meant. People like Luke Gromen, James Lavish, Lyn Alden were consistently providing clearly researched work with explanations on macro without making claims with that kind of hubris. Those doing the work were all Bitcoiners. They’re the opposite of chamath and his ilk. Jason too. We daydream about having Bitcoiners buy the Knicks one day out of spite but that’s for another post. What’s great about the group of Bitcoiners, is we’ve all had to admit that we were all kind of full of shit about what we knew about money. That’s why we’re having fun. People that can admit they were wrong are also capable at laughing at themselves and not taking themselves seriously. These are genuinely fun and interesting people to be around. All bias aside, they are special people and very rare. Those that can’t admit when they’re wrong are consistently in a tailspin to avoid the inevitable ego death. They turn into something weird then dark. The next phase of FUD is these types of people getting behind the money transmitter definition change. Be on the lookout and call it out as soon as you see it. They will do anything to be able to say I told you so. The changing of definitions is their saving grace from embarrassment and having to admit they were wrong. They most likely have VC money and political sway. The fight you stage is here. We have to be prepared and quick to act before team ego gets momentum. They need Bitcoiners to be illegally transacting somehow or their ego death is certain.

Expecting to be kicked off twitter again for our latest.

Two companies reached out this week to ask about how they get on a Bitcoin standard. One was a brewery and one was a popular bag company. This is getting really fun.

We've been thinking a bit on how we contribute to Nostr. What feels right is to share how we're building KC out with our Bitcoin forward strategy. It's kind of a nod of gratitude to open source. We also are proud to say we're all students of Bitcoin still and while we couldn't be more excited to be processing more than $7k worth of Bitcoin transactions which we did last week, there's clearly some room for improvement on the experience. We want to take this approach with Nostr as well because we were reinforced by this idea yesterday while we were doing customer support over Nostr DMs with someone who paid in Bitcoin. And it reinforced our hypothesis that we need to be great at customer support here if we want to prioritize Bitcoiners and Bitcoin transactions. SHOCKER: Bitcoiners are fucking awesome to us, kind, patient and helpful. In this particular case, we were able to figure out that there was a delay in an onchain payment because strike still hadn't broadcasted the payment. SHOCKER: Bitcoin is fucking awesome for tracking payments for customer support too. We're being very progressive and moving very fast with our strategy that Bitcoin is part of the solution for our company but to also fix the beef industry. (Let's save that for another post) From past experiences running different high growth companies, we know we have to move insanely fast which means we're going to have some tradeoffs specifically when we try or test new 3rd party apps and are still students ourselves especially within an e-commerce setting. We're also seeing so much encouragement that this strategy will pay off from companies like Zaprite. Parker is doing text message support for us for things happening on strike's side. Zaprite is pretty fucking dialed already and you couldn't ask for better founders there with this kind of conviction. What's also been great to realize is that customer support with Bitcoiners is very fun and much different than anything else we've ever seen in customer support. It's an investigation in tandem for answers. Some of the Bitcoiners transacting are just testing to learn and be better sponges. We get to ask them things like their opinions on the best ways to explain to the next customer what is happening. They're helping us to be able to be great communicators about what is going on as we expect newer Bitcoiners to rely on us to explain aspects of Bitcoin to them unrelated to a KC transaction. We feel comfortable saying, "I don't know" to them and they're happy to learn with us. We expect to be able to differentiate on our customer support for Bitcoiners which means we have to be honest and do the work. WE don't have many playbooks or companies to look at for guidance either. We made a bet knowing this but also knowing that this is where we need to invest. It feels like we have some cheat codes with Bitcoiners helping us get to that goal. Someone asked our customer support agent yesterday about submarine swaps for example. Still have no fucking clue how to explain that. But we know we will have to be good at explaining that. Saylor sells stock for Bitcoin. We sell steaks that we can't create from a board approval. If we plan to one day be Bitcoin only for steaks then we know the quality of customer support that we need to have for Bitcoiners. And we know we need as much feedback, help and practice as possible to meet that standard. Keep it coming.

We know content is important. But we only got one influencer proposal within our budget. His name is Boots.

We have a low time preference in Kansas City and ten year decisions are the norm. We can target 5% net income per year and be happy because we know our savings will be worth more purchasing power when denominated in Bitcoin. That is our plan. If you want to beat us then your beef has to be from the US, taste better, operate with lower margins, and save in Bitcoin. We welcome and love this type of competition.

We're getting orders for the best tasting beef in the World from Nostr friends that are paying in Bitcoin. I think we're gonna take some time today to celebrate this win.

The engineers at KC are Bitcoiners too. One of the more interesting developments that is never going to be main stream is that in order to create a Bitcoin company that makes money honestly, you have to be incredibly talented, prescient, virtuous and charismatic. You also have had to have an iron gut to withstand multiple failures. It is not easy to make honest money in Bitcoin. There are many engineers that have tried projects that didn’t work but never lost the motivation. The services coming out now are from 3-4 years of trying. They’ve been created from conviction to an ideal and they’re going to seem innocuous at first. They most certainly aren’t. They are the V’s in Vendettas. Every honest Bitcoin company founder never fell for the blockchain marketing ploy and easy millions. Yes millions. This did not appeal to them. They were forged by the ideals on which this Country was founded. They never stopped. They were never dissuaded or compromised in the face of inevitable consequences from three letter agencies. They are creating a future we want. You won’t recognize them by face by their own preference. You’ll recognize their work though. It will be a foreign feeling because you won’t detect a need for recognition. You’ll detect purpose. We’ve forgotten what purpose and selflessness feels like. That feeling is hope.

American Wagyu. American Raised, American Grazed. Deep discounts on each cut when paid in that sweet freedom coin: Picanha - (25%) -

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Bavette - (30%) -

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Strip Steak End Cut - (40%) -

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Inside Skirt Steak - (35%) -

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Sirloin Steak - (25%) -

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Mention VETS in the notes section for free wagyu hotdogs.

Elon. What a rascal.

We have big plans for Nostr because we expect our communications and payment rails to be cut off again. But tyrants are unoriginal, lack creativity and follow predictable paths of grift. Nostr friends, here’s our first bundle of 6 ribeyes payable in Bitcoin. Please Bookmark for later as well:

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This is the way. This is peaceful extremism. It is the last peaceful frontier available to try. View quoted note →

Ok I think we got our zaps set up correctly.