TikTok says it helped SMBs make billions last year
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TikTok claims it helped American SMBs generate $14.7 billion in revenue in 2023, contributing $24.2 billion to the US economy and supporting 224,000 jobs. More than half (52%) of American SMBs rely on TikTok to stay competitive, with 88% seeing a boost in sales after promoting on the app. TikTok's positive impacts on users and communities include helping users discover new brands and products, make better-informed decisions, and find a wider variety of products. The report comes amid debates over a potential TikTok ban in the US, with a bill proposing a ban passing in the House of Representatives. TikTok's CEO appearing in court and the launch of its dedicated STEM feed in Europe serve as a crucial element in the company's defense.
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TikTok says it helped SMBs make billions last year
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