THE SECRET OF SUCCESSFUL GROWTH ON SOCIAL MEDIA
Something most people don’t understand, which kills their growth on social media and buries their accounts in irrelevance, is this: focus on your target topics and target audience.
First, you need to be good at what you are doing, creating, or writing. Good doesn’t mean the best, or necessarily having credentials. Good means doing your thing and creating value. Additional points if it is unique or rare.
Second, and the most important step that actually kills everything — you need to focus on your target audience. Not just numbers, but the people who will love what you are doing. Anyone outside this group will harm your views, engagement, and growth.
Imagine you are a musician who creates classical compositions using a cello. To grow your account, you need to find people who love classical music, and cello in particular. Because they already listen to such music and like similar content, they will like and share your work too, if it’s good. Then the system will do the rest, making sure all cello lovers can discover your work.
But if you show your music to rappers who hate cello, for example, they will ignore or dislike it, and the system will receive signals that people don’t appreciate your work and will stop promoting it.
Even the slightest miscalculation in the target audience can kill all your efforts.
This is why you should not engage with random posts on X, for example. It might feel good to get large numbers of impressions and even likes on your comments, but it actually harms your account very badly.
Focus on your topic and area of interest. Don’t interact randomly. Only write posts related to your topics and comment on similar ones, leaving meaningful and valuable replies.
I made this mistake myself, and many others have done it too. It’s time to correct everything.
