I’ve closed over $100M in deals.
Here are 20 tactics that win the deal.👇
Over the years, I’ve sold more than $100 million in services.
It taught me this:
You don’t get what you deserve.
You get what you negotiate.
Here are 20 9-figure negotiation tactics.
1 - Rapport before requests
↳ People say yes more easily when they like and trust you.
2 - #Focus on conditions, not just price
↳ Often, success hinges on timelines, guarantees, or scope.
3 - When talks stall, change approach
↳ Don’t push harder. Instead, switch frameworks, ask a new question, or change who’s at the table.
4 - Anchor first, then move in small steps
↳ Setting the first number shapes the entire range, and each small move signals your limits.
5 - Slow the pace. Rushed talks = bad deals
↳ Time pressure leads to mistakes; calm, deliberate #negotiation leads to clarity and strength.
6 - When someone asks for a discount, ask “why?”
↳ Sometimes asking for a discount is just a reflex. If your price is fair, stick to your guns.
7 - Listen first: Make the first minutes about them
↳ Understanding their needs gives you leverage and makes them feel heard.
8 - Act like the customer - even when you’re #selling
↳ This flips the power balance between buyer and seller.
9 - BATNA (Best alternative to negotiated agreement)
↳ Knowing your best alternative gives you confidence and keeps you from accepting a bad deal.
10 - At the start, agree on a common goal and timeline
↳ Alignment on outcomes avoids confusion and sets a collaborative tone.
11 - Use silence as a tool. Say your point, then let it land
↳ Once you made your offer, stop talking and let the other side respond.
12 - Mirror their last few words. “Pressure around timing?”
↳ Mirroring builds instant rapport and often reveals useful information.
13 - Set the agenda. It’s a quiet way to shape the outcome
↳ Framing the discussion gives you early control and clarifies expectations.
14 - Bring multiple offers to the table. Optionality = leverage
↳ Create three variations of your core offer to segment customers.
15 - Frame your offer as an investment with return, not a cost
↳ ROI beats expense every time.
16 - Write down the agreement. If it’s not on paper, it’s not real
↳ Documentation creates accountability.
17 - Use strategic reciprocity. Give to get. But give deliberately
↳ Give something they value, but do it with intention – never randomly.
18 - Clarify language. “What do you mean by premium service?”
↳ Vague terms lead to mismatched expectations – ask for precise definitions.
19 - Ask at the beginning: “What’s the biggest obstacle you see?”
↳ Uncover objections early, before they derail the process later.
20 - Find out what’s important to them. It may not be the price
↳ Sometimes it’s speed, status, security, or support – ask, don’t assume.
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