technical or not, everyone should run their own bitcoin & lightning node and gain access to a payments system with zero third-party fees. businesses & individuals should promote themselves to bitcoin's network of loyal customers.
ripsline.com makes it easy.
I encourage technical folks to install from github and provide feedback : 
GitHub
GitHub - ripsline/virtual-private-node: Bitcoin Lightning Node in minutes. One command installs Bitcoin Core, LND, and Tor on Debian. GPG-verified. Tor-routed. No wrappers. No abstractions. Your keys, your node.
Bitcoin Lightning Node in minutes. One command installs Bitcoin Core, LND, and Tor on Debian. GPG-verified. Tor-routed. No wrappers. No abstraction...