In every Nostr project, there is this moment when the dev realizes that Nostr's decentralization is quite a burden and the project could be faster, simpler, and better if it didn't use Nostr at all. The dev then starts to drift away from Nostr into their own protocol spec, just to realize that they are now alone—the single user of a new protocol/platform—and most of the benefits of a decentralized social layer are gone.
It's weird how much we underestimate the social benefits of Nostr in exchange for minor engineering benefits in our own projects.