“Millions of assets are launching on chain every day and we think these should be accessible to all of our users,” he said.
What stood out wasn’t the number of assets — it was where they showed up.
Watching Andrew Allen from Coinbase at Solana Breakpoint 2025, the message was clear: on-chain distribution doesn’t require new apps. It requires familiar ones to go deeper.
What stuck with me:
-Solana DEX trading lives inside the Coinbase app
-Users trade unlisted assets without new workflows
-Issuers reach millions without listings
-Coinbase becomes a distribution layer, not a gatekeeper
It felt like a shift from deciding what gets listed to deciding what gets surfaced. I think that distinction matters.
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