Someone confided in me on Instagram, said, “I’d be embarrassed to tell anyone else.” I said, “No worries, your secret’s safe... with me, Meta’s algorithm, a few data analysts, and whichever government agency gets the backup for ‘security purposes." - I'm just saying

This is really funny 🤣🤣🤣

Weniger Blabla, mehr Bismillah. Muss dein Marketing halal-zertifiziert sein? Nein. Aber es sollte Herz, Haltung und Hikma haben. Wir leben in Zeiten voller „10 Hacks für mehr Umsatz“, viraler Sounds, künstlicher Verknappung und Fake it till you make it. Aber als muslimische Unternehmer und Selbstständige haben wir andere Maßstäbe. Und eine Verantwortung, die über Klickzahlen hinausgeht. Was bedeutet das konkret? 🚫 Nicht jedes „Funnel-Geheimnis“ ist mit deiner Absicht vereinbar. 🚫 Nicht jeder Trend passt zu deiner Identität. 🚫 Nicht jedes „Personal Branding“ ist auch persönlich verantwortlich. Und jetzt? 👉 Starte mit Bismillah, nicht mit Buzzwords. 👉 Bau deine Marke auf Werten, nicht auf Viralkalkül. 👉 Sprich mit deiner Community – nicht über sie. 👉 Finde Wege, sichtbar zu werden, ohne deine Grenzen zu sprengen. Denn Content kann halal sein. Branding kann echt sein. Und Reichweite kann mit Baraka kommen - wenn du aufrichtig arbeitest und Allahs Zufriedenheit an erste Stelle setzt. Weniger Show. Mehr Shukr. Weniger Taktik. Mehr Tawakkul. Weniger Blabla. Mehr Bismillah. Und jetzt will ich wissen: Was stört dich beim Marketing der Anderen am meisten und würdest du definitiv anders machen wollen? #halalmediasolution #susannuckan

A video found on the phone of one of the paramedics who were killed few days ago in Rafah confirms the lies of the Israeli occupation, showing the moment they were killed and that their vehicles were clear as ambulances and civil defense vehicles, not military vehicles as the occupation claimed. The video was leaked to the New York Times by a senior UN diplomat who refused to reveal his identity, which verified the time, date and location. His last words: "I bear witness that there is no god but Allah and that Muhammad is the Messenger of Allah, and he was asking forgiveness from people and from his mother, he is saying : " Forgive me mother, this is the way that I chose, to help people, forgive me mother, I swear I chose to help people, may Allah forgive me" May Allah have mercy upon them and grant them the highest place in Jannah

GREAT - you have to watch 🤣

No more words needed

„One click could change your future. Belt up.“ - perfect visualisation

next big thing of macklemore - I can feel the frustration but hope too

Football World Cup in Saudi Arabia - No alcohol This interview made me laugh soooo hard and I was shocked at the same time, because the presenter shows just how arrogant the western world is. He actually accuses us of not being hospitable if we don't offer alcohol. As if it is human nature to have to drink alcohol. Yet it is DRUG NUMBER 1 on the list of the most dangerous drugs! But the last sentence is crucial: ‘Can't you really go without a drink?’

Wait until Germany - it was obvious 😂

Okaaaaayyy, this will become very interessting in the next zoom call 😁

I would vote him 😁

‘I don't play with other people's feelings!’ - said the marketing expert and pressed the pain button. Ironic, isn't it? Because that's exactly the core of marketing: emotions move people. And people don't buy because they think a product is ‘logically’ good, but because the product makes them feel better. Why not simply say what the product can do? Because facts alone don't sell. If people made rational decisions, there would be no designer handbags, no luxury watches and no overpriced online courses. Emotion = action. A point of pain awakens the desire for change. Rationality = justification. After the purchase, we explain to ourselves why it made sense. This is no coincidence - it's neuroscience. The prefrontal cortex (logical thinking) reacts more slowly than the limbic system (emotions). Meaning: Feel → Want → Buy. Where are the ethics? This is where the dilemma begins. Manipulation: An artificially created pain that can only be ‘cured’ with the product. Ethical marketing: Highlighting a real problem, offering a solution - but without fear, pressure or exaggeration. But if you want to survive in the market, you have to appeal to the right emotions. The question is not whether you use emotions - but how honest you remain in doing so. ▶️ If marketing doesn't work without emotions, is ‘ethical marketing’ just an illusion?

When is added value worth more than value? And what makes added value worth more anyway? Everyone talks about “added value” on social media. Adding value Delivering added value Sharing added value But what does that actually mean? And more importantly, when does added value actually become worth more? Added value is often just information. a tip a trick a quick solution But pure information is nothing more than data rushing through the feed. It is useful, yes - but also arbitrary. Anyone can copy it, recycle it, repackage it. The true value of added value lies not in the information itself, but in the meaning you give it. Read that sentence again! Added value is worth more if it has a soul. Anyone can look up facts. But if you combine knowledge with your own perspective - with your history, your values, your convictions - then it becomes something that no one can copy. Then mere added value becomes a message that touches. A recipe is just a set of instructions. But the story of why this recipe reminds you of your childhood and what emotions it evokes makes it valuable. A business tip is just a tip. But the hurdles you have overcome to really understand it give it meaning. Added value is worth more when it creates transformation. The true value of content does not lie in the fact that someone saves or likes it. It's that it triggers a change - be it a new thought, an action or a deeper reflection. Does your content make someone see themselves in a new light? Does it change a perspective? Does it not only provide a solution, but also a new perspective on the problem? Your values are the filter through which your content gets its power. They determine how you share your knowledge for whom it is intended why it is important Without values, added value is empty. Another tutorial, another list of tips. But if you give your knowledge a direction, a deeper meaning, then it becomes more than just content - it becomes an invitation to reflect, an inspiration, a connection. So, what really makes the added value worth more? Not the information. It's the intention behind it. Not how often it is shared. But what it triggers in the lives of others. Not whether it trends. But whether it stays. What added value do you share?

Your values are the core of your brand - everything else is just decoration. What remains of a brand when you take away logos, colors and sophisticated marketing strategies? When the fine words fall silent and the external gloss fades? The values remain. They are the invisible anchor that determines your actions. They decide whether your company builds trust or just shouts loudly. They are the quiet force behind every decision - sometimes unconsciously, but always tangibly. Values shape your actions. Customers can sense whether your offer is only geared towards sales or genuine added value. Values attract the right people. Those who identify with your attitude will stay - not because of the price, but because they identify with you Values outlast trends. Strategies change. Values remain. Decoration can deceive. Values cannot. They reveal themselves in crises, in difficult decisions - in what you do when no one is looking. What values are really behind your brand? And do you live them - or are they just nice words?

Why I'm not afraid of competition - my business is built on a completely different foundation. Business is more than strategy, more than marketing, more than numbers. For me, it is responsibility. A responsibility towards my customers, my community and my CREATOR. My faith is NOT a separate element of my life - it is THE foundation on which I build my business. Marketing is often about being loud, attracting attention, incentivizing purchases. But I believe in a different kind of brand building - one based on honesty, integrity and long-term trust. No artificial pressure No empty promises No manipulation But clear values that are visible and tangible. Barakah (blessings from Allah) instead of blind greed! Success is not only measured in numbers, but in the impact you leave behind. Read that sentence again! Ethical branding means that your brand is more than just a logo and a color scheme. It means that people can identify with your message - because it's REAL. Because it's based on principles that endure. And because I firmly believe that I will be held accountable for it at some point - before a judge who is fairer than us humans. In this business world that often demands “faster, louder, more”, my FAITH reminds me why I do what I do - and for WHOM. It gives my business meaning. And purpose is more valuable than any sales

Wait until the end 😆

In the end, it's not how many people have seen you that counts, but who has stayed. I don't really want to go viral - I want the right people by my side. I realized that a few years ago. And of course my ego is always itching to finally see bigger numbers when analyzing individual posts. But it's not these numbers that really count. What's the point of ONLY being seen? Reach is not an end in itself. Of course you need to be seen, otherwise no one can find you - that's not the point. But reaching the wrong people won't get you anywhere. ▶️ If your content is suitable for the masses, it often attracts a target group that doesn't fit your offer at all. A lot of attention does not mean a lot of trust. People who only see you fleetingly won't stay. ▶️ People who stumble across your viral post by chance have no deeper connection to you. But trust doesn't come from a single post, but from continuous, valuable content for the right people. ▶️ Virality rarely brings real customers. Attention without a strategy is like a loud bang - impressive, but quickly over. Going viral often attracts people who aren't really interested in what you're offering. 👉 They consume, but they don't buy.👈 So don't waste your valuable time writing posts for the masses - focus on the problems your customers have that you want to solve and package them in content with added value. Building TRUST is the key tip here. It's not about reaching as many people as possible, but the right ones. Those who share your values, who appreciate your expertise and with whom you really want to work.

WHAT? 😂😂😂 "Hamas altered hostages' appearances before release – report" "Despite nearly starving the hostages, Hamas used special techniques to make them look healthier and more energetic." How can you actually print such nonsense

Translation: If I had to sum up the work of Ms. Susan Uckan in three words, they would be: “Goal-oriented, innovative, professional”. Working with Ms. Uckan is not only motivating, but also a real experience. She knows how to implement your own ideas in such a way that they far exceed expectations - often better than you could have planned yourself. At the same time, she enriches every project with fresh, innovative ideas that fit perfectly into the concept. Her ability to always have her finger on the pulse is particularly impressive. Ms. Uckan has an exceptional feel for current trends and acts immediately when something is no longer up to date. Her proactive thinking and responsiveness make her an indispensable part of any team. With Ms. Uckan at your side, you can only win - at the highest level! ______________________________________ I would like to say a few words about this: This testimonial from Mohamed Matar is something very special for me, because I am allowed to work with an important person from the German-speaking, Muslim area and this work goes far beyond what has to do with purely earning money. I can help to spread the knowledge of this wonderful teacher and I am so grateful to my Creator for this. Alhamdulillah “Her proactive thinking and quick response make her an indispensable part of any team.” Again, you can see very clearly what customers want: - proactive thinking and - react quickly Something I attach great importance to myself - because nobody can afford to be passive these days! #videoediting #testimonial #feedback #muslimbusiness #halalbusiness