Hello, dear readers! It's time for another exciting update from the world of social influencers. Let's dive right in!
**TikTok Ban Moves Through the House**
In a surprising turn of events, the House of Representatives has passed a measure that could potentially lead to a ban on TikTok within the United States. If the bill becomes law, TikTok's owners will have six months to sell the company or face losing access to app stores and web hosting services in the U.S. However, the bill still needs to be reviewed and approved by the Senate, and TikTok has already indicated that it would challenge such a decision in federal court. For now, influencers and brands can continue to use the platform as usual, but it's essential to stay informed about any updates.
**TikTok's Creator Rewards Program Boosts Influencer Earnings**
TikTok has been making significant strides in supporting its creators. The platform's Creator Rewards Program, which replaces a previous creator fund, is now out of beta and open to those who qualify. Creators must be at least 18 years old, have at least 10,000 followers, and a minimum of 100,000 views in the last 30 days on a personal account in good standing where the program is available. The revamped program rewards creators who share high-quality content that's more than a minute long, potentially boosting their earnings by 250% compared to the old model.
**TikTok Focuses on Longer Videos**
In addition to its monetization efforts, TikTok has announced that it will focus on longer videos, allowing creators to share content up to 10 minutes long. This move is expected to provide influencers with more opportunities to create in-depth content and engage with their audiences.
**Harvard Names 17 Climate Creators to Watch**
The Harvard Center for Climate, Health, and the Global Environment at the Harvard School of Public Health has named 17 social media influencers as Climate Creators to Watch. This list, released in collaboration with climate media company Pique Action, features online influencers teaching science and inspiring climate activism across platforms like YouTube, Instagram, TikTok, and X. The chosen creators will attend training workshops, speak on programs, and be paired with climate scientists to educate their audience on new and ongoing Harvard research.
**Influencers: A Timeless Marketing Strategy**
Influencer marketing has been a powerful tool for decades, even before the advent of social media. A recent report from the Influencer Marketing Hub shows that the market has grown from $1.7 billion in 2016 to $21 billion in 2023, with projections of reaching $24 billion by the end of 2024. Brands and marketers are increasingly turning to nano and micro-influencers, recognizing their ability to create authentic content and engage with their audiences.
**Top News Influencers in 2024**
Feeling inspired by these influencer updates? Check out Feedspot's list of the top 60 news influencers in 2024. This list includes journalists, TV and radio hosts, content creators, and producers who are making a significant impact in the world of news and journalism.
That's all for this update! Stay tuned for more exciting news from the world of social influencers.
#TikTokBan #SocialMediaInfluencers #TikTokCreatorRewards #LongerVideos #ClimateCreatorsToWatch #InfluencerMarketingTrends #NewsInfluencers2024
Social Influencers: The Latest Trends and Developments
The world of social influencers is constantly evolving, with new trends and developments emerging all the time. Here's a roundup of some of the latest news and insights in this exciting space.
### AI's Growing Impact
Artificial intelligence (AI) is becoming increasingly important in the world of social influencers, with both content creators and brands embracing its potential. According to a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Social platforms are also recognizing the impact of AI, with YouTube rolling out AI tools to "democratize creativity" and TikTok adding a feature to label content supported or generated by AI.
### TikTok's Expanding Reach
TikTok is no longer just a platform for Gen Z; it's increasingly attracting older generations, including affluent Gen Xers and even retirees known as "granfluencers". This expanding demographic represents a significant opportunity for advertisers and influencers to reach new audiences.
### Repurposing Influencer-Generated Content
Brands are finding new ways to leverage influencer-generated content, using it in other marketing channels such as traditional television ads, emails, and digital ads. This approach allows brands to emulate the style of platforms like TikTok while driving measurable actions and advancing the buying process.
### LinkedIn Heats Up
LinkedIn is seeing record levels of engagement as people seek to interact, advance their careers, and promote B2B products. This trend is attracting B2B marketers, with 75% now investing in influencer marketing and industry leaders like Intel and Hootsuite developing relationships with LinkedIn influencers.
### From Generalists to Specialists
As the social media content arena becomes more saturated, influencers are niching down and focusing on specific areas of expertise. For example, instead of sharing general beauty tips, influencers are now specializing in areas such as curly hair or skincare.
### Top News Influencers
Featuring some of the most influential journalists and content creators in the news space, the Top 60 News Influencers list highlights individuals who have made a significant impact in the world of journalism and social media. From Carla Angola and Monica Pasqualotto to Cesar Miguel Rondón and Amina Dehbi, these influencers are shaping the way we consume and engage with news.
### Preparing for a TikTok-Less Future
With the potential TikTok ban in the United States looming, brands that have built their following on the platform are preparing for a major shift in the social commerce landscape. Brands are exploring alternative platforms and adapting their content strategies to maintain their online presence and reach their audience.
### The Enduring Power of Influencer Networks
Influencer marketing is a growing industry, with the market projected to top $24 billion by the end of 2024. Despite its recent surge in popularity, influencer networks have always been around us, from parents influencing our musical tastes to non-professional influencers shaping our cultural preferences.
In conclusion, the world of social influencers is a dynamic and exciting space, with new trends and developments emerging all the time. From AI's growing impact to TikTok's expanding reach and the rise of niche influencers, there's never a dull moment in this ever-evolving industry.
#SocialInfluencers #AI #InfluencerMarketing #TikTok #LinkedIn #InfluencerNetworks #InfluencerTrends #ContentCreation #DigitalMarketing #SocialMediaTrends #VirtualInfluencers #ShortFormVideo #ExecutiveThoughtLeadership #LiveShopping #AffiliateMarketing #DiversityInfluencerMarketing #OngoingPartnerships #FirstPartyData #Authenticity #EmployeeDrivenContent #PaidAdvertising
**Social Influencers: The Power of Authenticity and Adaptability**
In the ever-evolving world of social media, influencers continue to hold significant sway over consumers, particularly the younger generations. A recent report from the Influencer Marketing Hub (IMH) highlights the growing influence of this marketing strategy, with the market growing from $1.7 billion in 2016 to a staggering $21 billion in 2023.
One interesting trend emerging from the IMH report is the preference for nano and micro influencers over larger scale influencers and celebrities. This shift towards more authentic, relatable figures suggests that audiences are increasingly seeking genuine connections and recommendations from individuals who share their interests and values.
The importance of authenticity is further underscored by the rise of the creator and influencer economy. As Jeff MacDonald notes, "The continued dominance of TikTok underscores the shift towards more authentic, unfiltered content. This trend is likely to grow, with users gravitating towards content that feels genuine and relatable".
However, the world of social influencers is not without its challenges. The looming TikTok ban in the United States serves as a stark reminder of the potential pitfalls and uncertainties that influencers and brands face. With TikTok being a major platform for social commerce, particularly among Generation Z, the ban could significantly impact brands that have built their following on the platform.
In response to such a ban, influencers and brands may need to quickly pivot to alternative platforms to maintain their online presence and reach their audience. This transition could require additional resources and time to rebuild a following and adapt content for new platforms.
Beyond the marketing team, social media data has the power to inform every area and team of an organization, from product development to customer support and PR. Companies that fail to leverage social data risk falling behind.
In conclusion, the world of social influencers is a testament to the power of authenticity and adaptability. As audiences continue to seek genuine connections and recommendations, influencers and brands must remain agile and responsive to changing platforms and trends. By harnessing the power of social data and focusing on authenticity, influencers and brands can build strong, lasting connections with their audiences.
#SocialInfluencers #Authenticity #Adaptability #NanoInfluencers #MicroInfluencers #InfluencerMarketing #CreatorEconomy
The world of social influencers is always abuzz with new trends, platform updates, and innovative strategies. Let's dive into the latest social media news and updates that have been making waves in April 2024.
**TikTok's Creator Rewards Program Expands**
TikTok's monetization program, which was previously in beta, is now open to eligible creators. This program replaces the previous creator fund, which faced criticism for low payouts. The new program aims to provide more opportunities for creators to earn revenue from their content, fostering a more sustainable creator economy.
**Instagram's Longer Reels and Carousel Updates**
Instagram has extended the length limit for Reels to three minutes, allowing users to share longer stories and engage their audiences more effectively. Additionally, the platform is testing new updates to carousel posts, including more slides and content mentions, providing more flexibility for content creation and collaboration.
**Pinterest's Embrace of Gen Z and Festival Fashion**
Pinterest is becoming increasingly popular among Gen Z users, who appreciate the platform's focus on visual inspiration and creativity. In partnership with celebrity stylists, Pinterest is bringing festival fashion inspiration to life, showcasing the latest trends and styles for users to explore and embrace.
**LinkedIn's Thriving Creator Community and Influencer Marketing**
LinkedIn's creator community is thriving in 2024, with emerging agencies brokering deals between influencers and brands on the platform. This growth has positioned LinkedIn as a strong contender in the influencer marketing space, offering new opportunities for creators and marketers alike.
**Google Business Listings Incorporate Social Posts**
Google Business listings now include social posts, adding another way for accounts to get discovered and increasing visibility for businesses and influencers. This update underscores the growing importance of social media in local search and online presence management.
**Snapchat-Inspired "Friend Map" Feature on Instagram**
Instagram is developing a "Friend Map" feature, similar to Snapchat's Snap Map, which will allow users to opt in and share their live location and past whereabouts with friends. This feature aims to strengthen connections and foster a sense of community among users.
These updates and trends highlight the dynamic nature of social media and the continuous evolution of influencer marketing. As creators and brands adapt to these changes, they can leverage new features and opportunities to engage their audiences, build their presence, and drive success in the digital landscape.
#SocialMediaUpdates #TikTokCreatorRewards #InstagramLongerReels #PinterestGenZ #LinkedInInfluencerMarketing #GoogleBusinessListings #InstagramFriendMap #SocialMediaTrends #DigitalMarketing #InfluencerMarketing #ContentCreation #SocialMediaNews #SocialMediaUpdates #SocialMediaMonetization #SocialMediaOptimization #SocialMediaSearch #SocialMediaInnovation #BrandEngagement #ContentCollaboration #SocialMediaCommunity #SocialMediaManagement #SocialMediaMarketing #SocialMediaStrategies #SocialMediaGrowth #SocialMediaInsights #SocialMediaAnalytics #SocialMediaTips #SocialMediaTrends2024
Social Influencers: The Power of Nano and Micro Influencers, TikTok Ban, and AI Integration
In the ever-evolving world of social influencers, the latest news and trends continue to shape the industry. From the rise of nano and micro influencers to the potential TikTok ban, influencer marketing is becoming more sophisticated and competitive.
Nano and Micro Influencers on the Rise
Influencer marketing has experienced significant growth, with the market size reaching $21 billion in 2023 and projected to surpass $24 billion by the end of 2024. Interestingly, marketers are increasingly turning to nano and micro influencers, those with 1,000 to 100,000 followers, rather than larger scale influencers and celebrities. This shift is due to several factors, including the authenticity and relatability of nano and micro influencers, as well as their ability to foster a stronger sense of community and engagement with their followers.
The Potential TikTok Ban and Its Impact
The pending TikTok ban in the United States has sparked concerns among brands and influencers who have built their following on the platform. TikTok has become a powerful force for brands trying to reach shoppers online, particularly among younger generations. With 43% of consumers looking for goods or services on social media in the previous month and 14% using these platforms to make a purchase, the impact of a TikTok ban could be significant.
In response to the potential ban, brands and influencers are exploring alternative platforms and strategies to maintain their online presence and reach their audience. This transition may require additional resources and time to rebuild a following and adapt content for new platforms.
AI Integration in Influencer Marketing
Artificial intelligence (AI) is increasingly integrating into influencer marketing, with platforms like Upfluence incorporating AI to select potential influencer partners. Additionally, virtual influencers, digital characters created using computer graphics software and given personalities and wills, are offering nearly three times the engagement rates of real influencers. Big brands are already collaborating with virtual influencers, and this trend is likely to continue as AI technology advances.
In conclusion, the world of social influencers is constantly evolving, with nano and micro influencers gaining prominence, the potential TikTok ban creating uncertainty, and AI integration offering new opportunities. Brands and influencers must stay informed and adapt to these trends to maintain their relevance and success in the influencer marketing landscape.
#SocialInfluencers #NanoInfluencers #MicroInfluencers #TikTokBan #AIInfluencerMarketing #Authenticity #Engagement #InfluencerMarketingTrends #DigitalMarketing #CreatorEconomy #BrandMarketing #AIInfluencersAdvantages #AIAndHumanInfluencers #FutureOfInfluencerMarketing
Social Influencer News: TikTok Ban, Influencer Earnings, and Top News Influencers
The world of social influencers is continuously evolving, and staying updated on the latest news is crucial for marketers, influencers, and brands alike. This news update covers the latest developments in the social influencer scene, including the potential TikTok ban, TikTok's boosted influencer earnings, and the top news influencers of 2024.
TikTok Ban Moves Through the House
Rumors of a TikTok ban have been circulating for months, with lawmakers viewing the Beijing-based parent company ByteDance as a threat to national security. In March, the House of Representatives passed a measure that requires TikTok owners to sell the company within six months or lose access to app stores and web hosting services in the U.S. However, the bill still needs to be reviewed and approved by the Senate and signed into law by the president. If the ban is implemented, TikTok would likely challenge the decision in federal court, potentially leading to a lengthy legal battle.
For influencers and brands, it's essential to stay informed about the situation. However, there's no need to make backup plans just yet, as the process will take time to play out. For now, it's business as usual on TikTok.
TikTok's Creator Rewards Program Boosts Influencer Earnings
While the potential TikTok ban dominates headlines, the social media platform is moving forward with significant initiatives that could impact influencers. TikTok's monetization program is now out of beta and open to those who qualify. The revamped program aims to address complaints of low payouts from the previous creator fund. Eligible creators must be at least 18 years old, have at least 10,000 followers with a minimum of 100,000 views in the last 30 days, and have a personal account in good standing where the program is available.
The new program rewards creators who share high-quality content that's more than a minute long, potentially boosting earnings by 250% compared with the old model. Payouts are based on four core metrics: originality, play duration, search value, and audience engagement. To learn more, TikTok encourages users to check out its Creator Academy for specifics about the program.
TikTok Focuses on Longer Videos
As TikTok ushers in its new creator program, the social media company is also emphasizing longer videos. This shift could impact influencers who rely on short-form content. Creators will need to adapt their strategies to cater to the platform's new focus on longer videos, which may require more time and resources to produce.
Top News Influencers of 2024
Featuring a mix of journalists, content creators, and TV and radio hosts, the top news influencers of 2024 are making waves in the world of journalism and social media. Here are the top 10 news influencers, according to Feedspot:
1. Carla Angola (@carlaangola) - Venezuelan-American journalist based in Miami with 3.2 million followers.
2. Monica Pasqualotto (@lapasqualotto) - Mamá, influencer, and journalist with 1.3 million followers.
3. Cesar Miguel Rondón (@rondoncm) - Bilingual journalist, writer, and speaker with 1.1 million followers.
4. Amina Dehbi (@amina.dehbi) - Content creator, journalist, and producer with 1.1 million followers.
5. Joaquín Lopez-Doriga (@lopezdoriga) - Periodista with 979.8 thousand followers.
6. Misha Bajwa Chaudhary (@mishabajwachaudhary) - Independent journalist, freelance anchor, actor, and singer with 810.1 thousand followers.
7. Satcha Pretto (@satchapretto) - Mother, wife, journalist, and anchor for Despierta America on TelevisaUnivision with 821.8 thousand followers.
8. Daniella Duran (@danielladurand) - Colombiana, designer, journalist, TV hostess, and Emmy Winner with 814.5 thousand followers.
9. Cleo Abram (@cleoabram) - Video journalist and creator of Huge If True with 1.1 million followers.
10. Noor (@noor) - Journalist and podcast host with 576.2 thousand followers.
These influencers have built strong followings by sharing news, stories, and insights on various topics, making them key players in the world of news influencers.
In conclusion, the world of social influencers is constantly changing, with new trends and developments emerging regularly. Staying informed about the latest news, such as the potential TikTok ban and the rise of news influencers, is crucial for marketers, influencers, and brands looking to navigate the ever-evolving social media landscape.
#TikTokBan #InfluencerEarnings #TikTokCreatorRewards #NewsInfluencers #SocialMediaNews
Influencer Marketing Trends in 2024: Employee-Driven Content and Instagram's Dominance
The world of social influencers is constantly evolving, and 2024 is no exception. One of the most significant trends this year is the rise of employee-driven content. As consumers increasingly demand authenticity, brands are turning to their employees to create content that showcases their company culture, values, and products. This approach not only helps to humanize brands but also allows them to tap into the personal networks of their employees, thereby expanding their reach and engagement.
In terms of platforms, Instagram and YouTube continue to be the top choices for branding and influencer marketing. According to Modern Retail's Q1 2024 survey, marketers chose Instagram and YouTube as the top platforms for branding, highlighting their importance in the influencer marketing landscape.
To measure the impact of influencers on consumers' purchasing behaviors, Modern Retail+ Research analyzed the levels of engagement influencers received on their sponsored Instagram and YouTube posts in 2023. The Modern Retail Influencer Index collected data from 15 influencers and their Instagram and YouTube channels, scoring them across a set of key dimensions to create a total index average score. Each influencer was then given a deviation percentage from the index average to denote above- or below-average performance in specific dimensions.
The index used four main dimensions to measure an influencer’s performance:
1. Sponsored Engagement: A measure of the influencer’s engagement on sponsored content compared to their following or subscriber count to showcase the impact of the influencer’s sponsored content and the quality of their viewership.
2. Brand Prominence: A measurement of the presence of branded content, the type of branded content, and the synergy between the influencer and partner brands to determine the cases in which an influencer would make a good collaboration partner.
3. Non-Sponsored Engagement: A measure of the influencer’s engagement on sponsored content compared to their following or subscriber count. Non-sponsored engagement, similar to sponsored engagement, indicates whether and to what degree non-sponsored influencer content generally resonates with the influencer’s viewership.
4. Audience Impact: A measure of the influencer’s total reach in 2023. This dimension measures audience size and overall post activity.
The majority of the influencers, 12 of the total 15, were categorized as beauty influencers, indicating the continued importance of this niche in the influencer marketing industry.
Meanwhile, TikTok is making headlines with its new monetization program, the Creator Rewards Program, which is now open to those who qualify. The program replaces a previous creator fund after complaints of low payouts. To be eligible for the Creator Rewards Program, creators must be at least 18 years old, have at least 10K followers with a minimum of 100K views in the last 30 days, and have a personal account in good standing where the program is available.
TikTok's Creator Rewards Program rewards creators who share high-quality content that's more than a minute long. The revamped program potentially boosts a creator’s earnings by 250% compared with the old model, with payouts based on four core metrics: originality, play duration, search value, and audience engagement.
In conclusion, 2024 is shaping up to be an exciting year for social influencers, with a growing emphasis on employee-driven content and the continued dominance of Instagram and YouTube for branding and influencer marketing. TikTok's new monetization program also offers new opportunities for creators to monetize their content and engage with their audiences. As the influencer marketing landscape continues to evolve, it will be interesting to see how these trends develop and shape the industry moving forward.
#EmployeeDrivenContent #InstagramMarketing #InfluencerMarketingTrends #2024InfluencerMarketing #AuthenticityInMarketing
Social Media Trends in 2024: The Boom of the Creator and Influencer Economy and the Evolution of Social Teams and Titles
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In the ever-evolving world of social media, two significant trends are shaping the landscape in 2024. The first is the rise of the creator and influencer economy, while the second is the evolution of social teams and titles.
The Boom of the Creator and Influencer Economy
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In the era of authenticity, creators and influencers are becoming increasingly important in connecting with audiences. According to a Q3 Sprout Pulse Survey of 307 US-based marketers, 8 in 10 social marketers describe influencer marketing as essential to their social strategies.
The continued dominance of TikTok underscores the shift towards more authentic, unfiltered content. This trend is likely to grow, with users gravitating towards content that feels genuine and relatable. Brands will increasingly leverage creators and influencers who can craft compelling stories and connect with audiences on a personal level.
As Jeff MacDonald mentioned, "Authenticity in content not only enhances engagement but also fosters trust and loyalty among consumers. This trend is very much in line with the human-centric approach to social media, where human creativity and connection are pivotal in crafting brand messages."
Brand Takeaway: The rise of creators and influencers and the authentic voice they provide will likely remain on the list of social media trends for years to come. So now is the time to kick off your creator and influencer marketing partnerships and program, if you haven’t already.
Consider adopting a dedicated creator and influencer management platform, which over half of brands have done according to a Q3 Sprout Pulse Survey. Platforms like Tagger by Sprout Social make managing your influencer partnerships and their impact easier.
The Evolution of Social Teams and Titles
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Is your social team structure based on networks? Then you’re not alone—according to the Index, 64% of social teams are organized this way. However, as social media continues to evolve, so too must the structure of social teams and the titles that define them.
Social teams are becoming more sophisticated, and their roles are expanding beyond traditional marketing and customer service. Social data is now informing every area and team of an organization, from product development to customer support and PR. Companies that don’t use social to inform their wider business will undoubtedly fall behind.
Brand Takeaway: As social teams become more sophisticated, so will their use of data beyond their team. To stay ahead, it’s essential to communicate social data and insights effectively with other departments. This will help to demonstrate the value of social media beyond traditional marketing and customer service.
In conclusion, the boom of the creator and influencer economy and the evolution of social teams and titles are two significant trends shaping the social media landscape in 2024. By embracing these trends and adapting to the changing landscape, brands can stay ahead of the curve and connect with audiences in more authentic and meaningful ways.
References
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https://sproutsocial.com/insights/social-media-trends/>
#SocialMediaTrends #CreatorEconomy #InfluencerMarketing #SocialTeams #SocialMediaStrategy #AuthenticContent #SocialCommerce #SocialData #BrandTransparency
Social Media Influencers Redefine Authenticity with AI
As we enter the second quarter of 2024, the world of social influencers is evolving at a rapid pace. With the rise of artificial intelligence (AI), social media influencers are redefining authenticity and embracing new ways to connect with their audiences.
AI: The Game Changer
AI has become a game changer in the world of social influencers. In 2022, generative AI broke into the mainstream, sparking a range of emotions typically reserved for fellow humans. From 2022 to 2023, topics on learning about AI increased by 550%, according to an analysis of over 15,500 news articles and blogs.
Organizations are planning to double their use of AI across various activities, even tripling or quadrupling it in some cases. However, audiences are not necessarily embracing AI and AI-generated content as much as social marketers are flocking to use it. Different generations have different levels of trust towards AI-generated content. Gen Z, for example, are more likely to claim they know what’s real and what’s created by AI better than other generations. They’re also more likely to trust and engage with AI content. On the other hand, baby boomers are the opposite on all accounts.
Redefining Authenticity
To thrive in this new environment, marketers and brands need to move beyond defining “real” and “authentic” based on whether something was created exclusively by a human. In 2024, the most successful brands will redefine “authenticity.” It’s not about who (or what) creates your content anymore; it’s about the brand experience your content creates for the customer.
Working Smarter with AI
To work smarter with AI, marketers and brands need to know their audience and how they feel about AI. A deep understanding of your audience can help you gather insights on whether factors such as age, culture, geography, or interests have influence on their perception of AI. Decide which tasks to keep on your plate, and which to delegate to AI. AI makes a great assistant, but you still have to run the show. It’s up to you to delegate which aspects of the job AI can support, and which aspects need a more delicate hand.
Creating AI policies and best practices for social media is also essential. Make sure your team and organization are aligned in how you use AI. If you have rules and regulations in place, potential nightmares like angry customers and unapproved posts can be avoided.
Social Influencers Leading the Way
Social influencers are leading the way in redefining authenticity with AI. From fashion to beauty, influencers are embracing AI to create compelling stories and connect with audiences on a personal level. Brands are increasingly leveraging creators and influencers who can craft authentic content and connect with audiences in a human-centric approach.
In conclusion, the world of social influencers is evolving rapidly, and AI is at the forefront of this change. To thrive in this new environment, marketers and brands need to redefine authenticity and work smarter with AI. By understanding their audience and embracing AI, social influencers are leading the way in creating compelling content that connects with audiences on a personal level.
#AIInfluencers #Authenticity #SocialMediaMarketing #ArtificialIntelligence #BrandExperience #AIandInfluencers #DigitalPresence
**Social Influencer News: TikTok Ban, Influencer Earnings, and Political Influencers**
The world of social influencers is always buzzing with updates, changes, and new developments. Here's a roundup of the latest news from the world of social influencers, including TikTok's potential ban, influencer earnings, and political influencers to watch in 2024.
**TikTok Ban: What Does It Mean for Influencers and Brands?**
The House of Representatives has passed a measure that could potentially ban TikTok in the U.S. if the company doesn't sell within six months. This move has sparked concerns among influencers and brands that rely on the platform for their marketing efforts. However, the bill still needs to be reviewed and approved by the Senate and signed into law by the president, which means there's still some time before any action is taken.
For now, influencers and brands are advised to continue their marketing efforts on TikTok as usual. If the ban does go into effect, experts predict that TikTok would challenge the decision in federal court, which could take months or even years to sort out.
**TikTok's Creator Rewards Program: A Boost for Influencer Earnings**
In other TikTok news, the platform has announced that its Creator Rewards Program is now out of beta and open to those who qualify. The program replaces a previous creator fund after complaints of low payouts. To be eligible for the Creator Rewards Program, creators must be at least 18 years old, have at least 10,000 followers with a minimum of 100,000 views in the last 30 days, and have a personal account in good standing where the program is available.
The revamped program rewards creators who share high-quality content that's more than a minute long. TikTok says it can potentially boost a creator’s earnings by 250% compared with the old model. Payouts are based on four core metrics: originality, play duration, search value, and audience engagement.
**Political Influencers to Watch in 2024**
The New Republic has identified 25 political influencers to watch in 2024, including activists, lawyers, historians, comedians, media critics, journalists, and politicians. These influencers are shaping national conversations and engaging people on issues such as trans rights, abortion rights, the Supreme Court, the war in Gaza, police brutality, and criminal justice reform.
The list includes people like Parker Molloy, a journalist and media critic who started her newsletter, The Present Age, to break free from fast-and-loose takes or analysis that gets laden with in-group shorthand. Imani Gandy, a reproductive rights advocate and lawyer who uses her social media platform to educate and engage people on issues related to reproductive justice.
**Local Social Media Influencers React to Potential TikTok Ban**
Local social media influencers are also reacting to the potential TikTok ban in the U.S. Some are expressing concern about the impact on their marketing efforts, while others are exploring alternative platforms.
As the world of social influencers continues to evolve, it's essential for influencers and brands to stay informed about the latest developments and changes. Whether it's a potential ban on TikTok or a new monetization program, these updates can have a significant impact on marketing strategies and earnings.
That's all for this month's social influencer news update. Stay tuned for next month's roundup of the latest news and updates from the world of social influencers.
**Sources:** <
https://izea.com/resources/march-2024-social-media-news/> <
https://newrepublic.com/article/180462/25-political-influencers-watch-2024> <
https://www.actionnews5.com/2024/04/26/local-social-media-influencers-react-potential-tiktok-ban-us/> <
https://influencers.feedspot.com/journalist_instagram_influencers/> <
https://www.pymnts.com/news/social-commerce/2024/influencer-brands-are-getting-ready-for-a-tiktok-less-future/>
#TikTokBan #InfluencerEarnings #CreatorRewardsProgram #PoliticalInfluencers #SocialMediaUpdates #SocialInfluencerNews #MarketingStrategy #BrandVisibility #SocialCommerce #GenZ #ShoppersOnline #TikTokAlternatives
The World of Social Influencers: Latest News and Trends
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As of April 27, 2024, Instagram has reached a staggering 2 billion users, accounting for 30.9% of all internet users worldwide. This number is a testament to the platform's continued growth and influence in the social media landscape. With such a vast user base, Instagram has become a significant platform for businesses, influencers, and content creators to reach their target audience and engage with them effectively.
Instagram's Influence on Fashion and Lifestyle
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The world of fashion and lifestyle has seen a significant shift towards Instagram, with influencers and content creators playing a crucial role in shaping trends and consumer behavior. Here are some of the top influencers making waves in the fashion and lifestyle industry:
1. **Chiara Ferragni**: With 29.2 million followers on Instagram, Chiara Ferragni has established herself as a leading figure in the fashion industry. Her blog, The Blonde Salad, has become one of the most influential fashion blogs globally, and her collaboration with high-profile brands like Chanel, Dior, and Louis Vuitton has solidified her position as a true fashion icon.
2. **Camila Coelho**: Born in Brazil, Camila Coelho has gained a massive following on social media, with 10 million followers on Instagram. She started her career as a makeup artist before launching her blog and YouTube channel in 2010, sharing her expertise in makeup and fashion. Camila has collaborated with top brands in the beauty and fashion industry, including Lancôme, Dior, and Revolve, and has been featured in major publications like Elle and Vogue.
3. **Mary Lawless Lee (Mary Leest)**: Known for her unique style and inspiring content, Mary Lawless Lee has made a name for herself in the fashion industry. With 1 million followers on Instagram, she shares her fashion, beauty, and lifestyle tips through her blog, Happily Grey.
The Role of Social Influencers in the Creator Economy
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The rise of the creator economy has given birth to the career choice of "influencer," with content creators earning significant income from their posts and videos on platforms like Instagram and YouTube. Here are some inspiring creative influencers to look out for in 2024:
1. **Lizzie Peirce**: Lizzie Peirce is a strong woman who seeks to inspire young women to start their own creative business. She built her own business, Hau Media Operations Inc., with her fiance Chris Hau, specializing in corporate videos, travel, and commercial content. Lizzie has worked with notable companies like Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire.
2. **Will Paterson**: Will Paterson is a Logo Designer and Hand Lettering Artist with 456,000 subscribers on YouTube. He specializes in Logotype Design and Brand Identity, producing content that varies from redesigning famous logos to graphic design challenges.
3. **The Futur**: Based in California, The Futur is a collective of artists on a mission to teach people how to make a living by doing what they love. They believe in investing in a student's education without the need for parking lots or administrators, creating their own platform to teach technologists, inspirational professionals, and more.
Social Media Trends to Watch in 2024
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As social media continues to evolve, businesses and influencers must stay updated on the latest trends to stay relevant and engage with their audience effectively. Here are some social media trends to watch in 2024:
1. **Video is King, but with a Long-Form Twist**: Video content will continue to dominate social media, but long-form videos are gaining popularity, offering more in-depth and engaging content.
2. **Playful Content is the New "Brand":** Brands are embracing playful and authentic content to connect with their audience on a personal level, fostering trust and loyalty among consumers.
3. **Social Data is Key—Beyond the Marketing Team**: Social media data has the power to inform every area and team of an organization, from product development to customer support and PR. Companies that don't use social to inform their wider business will undoubtedly fall behind.
In conclusion, the world of social influencers is continuously evolving, with new trends and influencers emerging regularly. By staying updated on the latest trends and collaborating with inspiring influencers, businesses and content creators can effectively engage with their audience and grow their brand in the ever-changing social media landscape.
#SocialInfluencers #InstagramGrowth #FashionInfluencers #CreatorEconomy #SocialMediaTrends2024
Social Influencers News Roundup - April 27, 2024
Welcome back to our weekly social influencers news roundup! This week, we've got some exciting updates from the world of social media, including new features, platform updates, and influencer trends. So, let's dive in!
**Pinterest and Gen Z**
Pinterest is quickly becoming a go-to platform for the trendsetting generation, Gen Z. This deep dive explores why Pinterest is gaining popularity among Gen Z users and how it's adapting to meet their unique needs and interests.
**Instagram's Carousel Updates**
Instagram has been testing some new updates to carousel posts, including more slides and content mentions. These updates aim to make carousel posts more engaging and interactive, providing users with more ways to express themselves and connect with their audience.
**LinkedIn's Reign Continues**
The creator community is all about LinkedIn this year, and brands are taking notice. LinkedIn's focus on professional networking and content creation has made it a hotspot for influencers and brands looking to connect with a highly engaged audience.
**TikTok's New SEO Metric**
TikTok's new creator monetization program includes a metric called "search value," which highlights the platform's focus on SEO and discoverability. This new metric is designed to help creators optimize their content for search and reach a wider audience.
**Snapchat-like Feature on Instagram**
Instagram is reportedly working on a "Friend Map" feature, which will let users opt-in to share their live location and past whereabouts with friends. This feature is reminiscent of Snapchat's Snap Map and is designed to enhance user engagement and connection.
**Influencer Marketing on LinkedIn**
LinkedIn is heating up as a go-to platform for influencer marketing, with emerging agencies brokering deals between influencers and brands on the platform. This trend is expected to continue as more brands recognize the value of LinkedIn's highly engaged professional audience.
**TikTok's New Photo App**
TikTok's new Instagram-like photos app, "TikTok Photos," could hit app stores soon. This new app is designed to capitalize on the popularity of visual content and provide users with another way to express themselves and connect with their audience.
**Influencer Spokesperson Roles**
According to a recent report, 87% of Gen Z consumers are more inclined to buy from brands that collaborate with influencers beyond social media content. This trend is opening doors for influencer spokesperson roles traditionally held by actors, athletes, and celebrities.
**Consumer Attitudes Toward AI Influencers**
Opinions toward virtual influencers are evenly split, with 37% of consumers expressing interest in brands using AI influencers and the same percentage expressing distrust. The remaining 27% are indifferent.
**Platform Preferences by Age**
Platform preferences vary significantly by age, with Gen Z consumers more likely to engage with influencer content on TikTok, while Gen X and Baby Boomers prefer Facebook.
**Types of Influencer Content**
Authentic and unbiased influencer reviews are the most engaging content for 64% of consumers, while 55% are attracted to influencer content offering discounts or promo codes.
**Influencer Marketing Topics**
Across age groups, food and drink (30%) and beauty (26%) influencer content are the most popular. However, there are differences in preference by age, with Millennial and Gen Z consumers more interested in fitness and gaming, while Gen X consumers favor movies/TV and sports content.
That's all for this week's social influencers news roundup! Stay tuned for more updates and insights from the world of social media.
Sources: <
https://later.com/blog/social-media-news/> <
https://influencers.feedspot.com/journalist_instagram_influencers/> <
https://www.forbes.com/sites/howardhomonoff/2024/03/26/influencers-are-hot-in-media-but-theyve-always-been-here/?sh=58d40c605d0d> <
https://www.actionnews5.com/2024/04/26/local-social-media-influencers-react-potential-tiktok-ban-us/> <
https://www.globenewswire.com/news-release/2024/04/25/2869706/0/en/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions.html>
#SocialInfluencers #NewsRoundup #PinterestGenZ #InstagramCarouselUpdates #LinkedInInfluencers #TikTokSEO #InfluencerMarketing #SnapchatLikeFeature #ConsumerAttitudesTowardAIInfluencers #PlatformPreferencesByAge #TypesOfInfluencerContent #InfluencerMarketingTopics
The World of Social Influencers: Spring 2024 Update
Welcome back to our blog, where we delve into the ever-evolving world of social influencers. This week, we're discussing the potential TikTok ban in the U.S., the growing influence of influencers on consumer purchasing behaviors, and the latest trends in social media news.
**Potential TikTok Ban in the U.S.**
Local social media influencers are expressing their concerns following reports of a potential TikTok ban in the U.S.. As the popular platform faces scrutiny over its data privacy practices, influencers are weighing in on the potential impact on their content creation and audience engagement. With TikTok being a significant platform for many influencers, a ban could lead to a shift in strategies and a potential loss of reach and revenue.
**Influencers' Impact on Consumer Purchasing Decisions**
A recent study by Sprout Social reveals the significant influence influencers have on consumer purchasing behaviors. According to the report, 49% of all consumers make regular purchases due to influencer posts, and 30% report increased trust in influencers compared to six months ago. This trend is particularly pronounced among Gen Z consumers, who trust influencers more and are more likely to make frequent purchases.
The report also highlights the importance of influencer marketing beyond social media content. 87% of Gen Z consumers are more inclined to buy from brands that collaborate with influencers beyond social media content, opening doors for influencer spokesperson roles traditionally held by actors, athletes, and celebrities.
**Latest Social Media News**
In other social media news, Instagram is testing new updates to carousel posts, including the addition of more slides and content. Pinterest is becoming a go-to platform for Gen Z, and LinkedIn's creator community is thriving, with brands taking notice. TikTok's new creator monetization program includes a metric called "search value," and the platform's reign as a top destination for creators continues.
In conclusion, the world of social influencers is constantly evolving, with influencers playing an increasingly significant role in consumer purchasing decisions. As the potential TikTok ban in the U.S. looms, influencers are bracing for potential changes in their strategies and audience engagement. Stay tuned for more updates on the world of social influencers.
**Sources:** <
https://www.actionnews5.com/2024/04/26/local-social-media-influencers-react-potential-tiktok-ban-us/> <
https://www.globenewswire.com/news-release/2024/04/25/2869706/0/en/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions.html> <
https://later.com/blog/social-media-news/>
#SocialInfluencers #TikTokBan #InfluencerMarketing #ConsumerPurchasing #SocialMediaNews #GenZInfluence
Social Influencers News Update: April 26, 2024
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The world of social influencers is constantly evolving, and the latest trends and developments are shaping the way brands and influencers connect with their audiences. Here are some of the top news updates from the world of social influencers for April 26, 2024.
**Trendsetting Fashion Influencers**
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Fashion influencers continue to make waves in the industry, with several top influencers leading the charge. Camila Coelho, a Brazilian fashion and beauty influencer, is one of the top trendsetters to follow in 2024. With a massive following on social media platforms, Coelho covers the latest trends in fashion and beauty, interviews celebrities, and provides style advice to millions of readers. Coelho has also been featured in top-tier publications like Vogue, Elle, and InStyle, and has collaborated with high-profile brands like Dior, Chanel, and Cartier.
Another top fashion influencer is Chiara Ferragni, an Italian entrepreneur, fashion influencer, and blogger. Ferragni started her blog, The Blonde Salad, in 2009, which quickly became one of the most influential fashion blogs in the world. With a bold style and fearless approach to fashion, Ferragni has collaborated with some of the biggest names in the fashion industry, including Chanel, Dior, and Louis Vuitton. Ferragni has also expanded her brand into a full-fledged lifestyle empire, including a fashion line and a successful e-commerce platform.
**Social Media Trends**
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In terms of social media trends, video is still king, but with a long-form twist. According to a report by Sprout Social, long-form video content is becoming increasingly popular, with audiences looking for more in-depth and engaging content. Playful content is also on the rise, as brands look to showcase their personality and connect with audiences on a more personal level.
Another trend to watch is the rise of social data beyond the marketing team. Social media data has the power to inform every area and team of a business, from product development to customer support to PR. Companies that don't use social data to inform their wider business will undoubtedly fall behind.
**Top Social Media Influencers**
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When it comes to the top social media influencers, the list is vast and varied. According to a report by Social Pilot, the top social media influencers in 2024 include Cristiano Ronaldo, Leo Messi, Selena Gomez, Kylie Jenner, and Dwayne Johnson. These influencers have established credibility in their respective industries and have built large followings on social media.
However, it's important to note that finding the right influencer for a brand can be challenging. Brands and marketers must look beyond follower count and engagement rates and consider factors like audience demographics, influencer posting rates, and the genre they represent.
**De-Influencing Movement**
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Finally, a new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment. The de-influencing movement is a rejection of influencer culture, with creators seeking to de-influence rather than influence.
This movement is particularly relevant in the context of fast fashion and consumer goods. De-influencers like Diana Wiebe are using their platforms to educate audiences about the environmental impact of consumerism and promote more sustainable living.
In conclusion, the world of social influencers is constantly evolving, and staying up-to-date with the latest trends and developments is crucial for brands and influencers alike. From trendsetting fashion influencers to social media trends and the rise of de-influencing, there's no shortage of news and updates to keep an eye on.
#SocialInfluencersNews #FashionInfluencers #CamilaCoelho #ChiaraFerragni #SocialMediaTrends #VideoContent #PlayfulContent #DeInfluencingMovement #SustainableLiving #FTCWarning #InfluencerMarketing #SocialData #MLMInfluencers #DirectSales #NetworkMarketing #SocialMediaMyths #BrandTakeaway #APACSocialMediaLeaders #SocialCustomerCare #NostalgiaMarketing
**📣 Latest News from the World of Social Influencers: April 25, 2024 📣**
Welcome to the latest news update from the ever-evolving world of social influencers! Today, we'll dive into the most recent trends and updates that are shaping the industry.
**🌟 Influencers' Impact on Consumer Purchasing Decisions**
According to a recent report by Sprout Social, influencers significantly drive purchasing decisions among consumers. The study reveals that 49% of all consumers make regular purchases due to influencer posts, and 30% report increased trust in influencers compared to six months ago. This trend is particularly prominent among Gen Z consumers, highlighting the importance of influencer marketing for brands targeting this demographic.
**🤝 Pinterest and Gen Z: A Match Made in Heaven?**
Pinterest is becoming a go-to platform for Gen Z, as explored in a deep dive by Later. This trend is attributed to Pinterest's unique features, such as its visual search capabilities and inspiration-driven content. Brands looking to target Gen Z should consider incorporating Pinterest into their influencer marketing strategies.
**📈 The Rise of Nano and Micro Influencers**
A recent report by the Influencer Marketing Hub reveals that 70% of marketers prefer using nano and micro influencers, those with 1,000-100,000 followers, over larger scale influencers and celebrities. This shift towards smaller influencers is likely due to their perceived authenticity and relatability, as well as their lower cost compared to high-profile influencers.
**🎥 Longer Reels on Instagram**
Instagram has extended the length of Reels to three minutes, providing influencers and content creators with more flexibility and creative freedom. This update is part of Instagram's ongoing efforts to compete with TikTok and keep users engaged on the platform.
**💰 TikTok's Creator Rewards Program**
TikTok's Creator Rewards Program, which replaces the previous creator fund, is now out of beta and open to eligible creators. The revamped program offers higher payouts based on four core metrics: originality, play duration, search value, and audience engagement. This move aims to incentivize high-quality content and reward creators for their contributions to the platform.
**🌐 TikTok's Focus on Longer Videos**
In addition to its Creator Rewards Program, TikTok has also announced a focus on longer videos, allowing creators to share content up to 10 minutes in length. This update is part of TikTok's efforts to diversify its content offerings and compete with platforms like YouTube.
**💡 Key Takeaways**
1. Influencers play a significant role in shaping consumer purchasing decisions, particularly among Gen Z consumers.
2. Nano and micro influencers are gaining popularity among marketers due to their perceived authenticity and lower cost.
3. Instagram and TikTok are introducing new features to attract and retain users, providing influencers with more opportunities to create engaging content.
Stay tuned for the next update, as the world of social influencers continues to evolve and shape the way we consume content and make purchasing decisions.
#InfluencerMarketing #ConsumerPurchasingDecisions #GenZ #Pinterest #NanoAndMicroInfluencers #InstagramReels #TikTokCreatorRewards #TikTokLongerVideos
Social Influencer News Update: The Evolving Landscape of Influencer Marketing in 2024
As we approach the midpoint of 2024, the world of social influencers continues to evolve and adapt to the changing times. In this news update, we'll delve into the latest trends and developments that are shaping the industry.
**Instagram's Uneasy Rise as a News Source**
Instagram has emerged as a significant player in the news dissemination space, with personalities like Mosheh Oinounou amassing substantial followings by transforming newspaper articles into engaging Instagram posts. This shift reflects the growing trend of consumers turning to social media for news and information, especially among millennials and Gen X-ers.
**The Rise of Micro-Influencers**
Brands are increasingly swapping out celebrities for micro-influencers, as they offer more cost-effective partnerships, easier establishment of long-term relationships, and access to tight-knit, engaged communities. In fact, 64% of marketers have worked with micro-influencers in the last year, and 47% say they yielded the most success with this group.
**Facebook's Resurgence in Influencer Marketing**
Despite a dip in popularity in 2023, Facebook has seen a resurgence in influencer marketing this year, with 27.5% of brands working with Facebook influencers. This comeback can be attributed to Facebook's relevance, particularly with older audiences, and its seasoned advertising marketplace.
**Decreased Usage of Other Social Channels**
Compared to last year, there has been a decrease in usage of other social channels for influencer marketing. For instance, YouTube saw a drop from 38.3% to 33.1%, Twitter from 23% to 9.9%, LinkedIn from 20% to 9.6%, and Twitch from 11% to 7.9%.
**Video is King with a Long-Form Twist**
Video content continues to dominate social media, but with a twist towards long-form content. This trend reflects consumers' appetite for in-depth, engaging content that goes beyond the typical short-form videos.
**Playful Content as the New Brand Personality**
Brands are embracing playful content to showcase their personality and connect with audiences on a more personal level. This approach fosters a stronger emotional connection between brands and consumers, leading to increased engagement and loyalty.
**Social Data Informs Every Aspect of Business**
One of the biggest social media myths is that social data is only relevant to marketing teams. In reality, social media data can inform every area and team of an organization, from product development to customer support and PR. Companies that fail to leverage social data in this way risk falling behind.
In conclusion, the world of social influencers is constantly evolving, with new trends and developments emerging regularly. By staying informed and adapting to these changes, brands and influencers can continue to thrive in this dynamic landscape.
#InfluencerMarketing2024 #InstagramNews #MicroInfluencers #FacebookInfluencerMarketing #VideoContent #BrandPersonality #SocialDataBusiness #InfluencerTrends
The world of social influencers is constantly evolving, with new trends and influencers emerging every year. In 2024, the top social media influencers continue to hold sway over their millions of followers, promoting products, services, and causes that resonate with their audiences.
According to a recent report by SocialPilot, the top social media influencer in 2024 is none other than Cristiano Ronaldo, the Portuguese footballer who plays for Al Nassr in Saudi Arabia. With a staggering 733 million followers across Instagram and Twitter, Ronaldo generates an average of $3.23 million per post and boasts a 1.43% engagement rate. His influence transcends all social media platforms, making him a valuable partner for brands seeking to reach a wider audience.
Other top influencers include Leo Messi, Selena Gomez, Kylie Jenner, and Kim Kardashian, all of whom have built massive followings on social media and have leveraged their influence to promote various products and services.
In the world of fashion, 10 trendsetting influencers to follow in 2024 include Camila Coelho, Chiara Ferragni, and Mary Leest. These influencers have established themselves as experts in the fashion industry and have built large followings on social media by regularly creating insightful and engaging content. They have also collaborated with various high-profile brands, further solidifying their influence in the fashion world.
As the influencer marketing industry continues to grow, new trends are emerging. According to Influencer Marketing Hub, AI will increasingly integrate into influencer marketing, with platforms like Upfluence integrating ChatGPT to revolutionize influencer recruitment. There will also be a greater emphasis on following preferred creators across multiple platforms, as creators typically operate across multiple social media networks and have "super fans" who interact with them everywhere they appear.
In addition, influencers will become key to many affiliate programs, live shopping will continue to play a greater role in influencer campaigns, and brands will look for ongoing partnerships instead of one-off projects. Marketers will also spend more money on TikTok, short videos will dominate, performance-based deals will increase in popularity, and influencers will become more specialized and professional.
Furthermore, influencer collaborations will increase, getting first-party data will become critical, authenticity will be the watchword, brands will appoint a Chief Influence Officer, employee-driven content will increase, and paid advertising will be key for broad reach.
Influencer marketing trends also indicate that marketers will collectively spend over $7.14 billion on influencers in 2024, as popularity, demand, and marketing spending increase for influencer marketing.
As the influencer marketing landscape continues to evolve, it's important for brands and marketers to stay on top of the latest trends and to work with influencers who align with their values and messaging. By doing so, they can effectively reach and engage a new audience, build brand awareness, and drive sales.
#InfluencerMarketingTrends2024 #SocialMediaInfluencers #CristianoRonaldo #InfluencerMarketingROI #BrandPartnerships #AIInfluencerMarketing #InfluencerCollaborations #InfluencerEngagement #TikTokMarketing #InfluencerSpecialization #FirstPartyData #Authenticity #ChiefInfluenceOfficer #EmployeeDrivenContent #InfluencerAffiliatePrograms #LiveShopping #InfluencerMarketingSpend #CreatorEconomy #InfluencerROI #BrandAwareness
Title: The Latest Buzz in the World of Social Influencers: De-Influencing and More
In the ever-evolving world of social influencers, there's always something new to talk about. Today, we're diving into the surprising effect of de-influencing and the latest engagement trends among top influencers.
De-Influencing: A New Era
The phenomenon of de-influencing is making waves in the social media landscape. As people become more conscious of their spending habits, they're turning to de-influencers who challenge the status quo of influencer culture. De-influencers like Diana Wiebe, known for her sustainability advocacy, are using their platforms to promote mindful consumption and question the need for fast fashion.
This movement is having a real-world impact, particularly on the environment. As consumers become more aware of the environmental consequences of their purchasing decisions, de-influencers are helping to drive this change. By promoting sustainable practices and questioning the need for constant consumption, de-influencers are shifting the narrative and encouraging followers to think twice before buying.
Engagement Trends Among Top Influencers
In other news, Glossy+ Research's 2024 Influencer Index highlights the level of engagement top influencers can harness for brands. The index analyzed 2,333 Instagram posts and 4,827 YouTube videos across 15 influencers. Here are some key takeaways:
- Instagram: For Instagram, the majority of influencers were categorized as beauty influencers, with two others classified as fashion influencers and one as an entertainment influencer. The entertainment category included collaborations with media publications, digital platforms, and popular events like movie premieres or awards shows.
- YouTube: For YouTube, all influencers, except Jackie Aina and Nikkie de Jager, were categorized as beauty influencers. Aina and de Jager were classified as "other" due to their numerous sponsorships for technology companies like Cash App and Shop Google. Influencers who did not post any paid partnerships in 2023 were not categorized or scored among the sponsored dimension.
- Methodology: The Glossy Influencer Index collects data from 15 influencers and their Instagram and YouTube channels, scoring them across a set of key dimensions to create a total index average score. Each influencer is then given a deviation percentage from the index average to denote above- or below-average performance in specific dimensions.
These findings offer valuable insights into the world of influencer marketing, highlighting the importance of engagement and the role of influencers in shaping consumer behavior.
In conclusion, the world of social influencers is always changing, and it's fascinating to see how these trends are impacting consumer behavior and the broader cultural landscape. Whether it's the rise of de-influencing or the latest engagement trends among top influencers, there's always something new to explore in this dynamic space.
#DeInfluencing #SocialInfluencers #MindfulConsumption #Sustainability #EngagementTrends #InfluencerMarketing #AuthenticityOnline
Social Influencers: Top News and Trends for April 23, 2024
Welcome to the latest news update on the world of social influencers! Today, we'll be exploring the top news influencers of 2024, as well as the emerging trends in influencer marketing that brand marketers need to know.
Top News Influencers of 2024
According to Feedspot's Top 60 News Influencers list, the top news influencers of 2024 include Carla Angola, Monica Pasqualotto, Cesar Miguel Rondón, Amina Dehbi, Joaquín Lopez-Doriga, Misha Bajwa Chaudhary, Satcha Pretto, and Daniella Duran. These influencers have built large and engaged followings on social media, and have established themselves as trusted sources of news and information.
Emerging Trends in Influencer Marketing
Influencer marketing is a rapidly evolving field, and staying on top of the latest trends is essential for brands looking to leverage this powerful marketing strategy. Here are 15 emerging trends in influencer marketing, as identified by members of the Forbes Agency Council:
1. A Shift Away From Big-Name Generalists: Brands are shifting their focus from big-name generalists to niche micro- and nano-influencers. Consumers crave authenticity and trust, and niche influencers offer a higher ROI, even with smaller followings.
2. More Control Over Promotions With Virtual Influencers: Virtual influencers offer brands more control over how their products are promoted on social media. These AI-generated characters can interact with users 24/7, 365 days a year, and can be customized to share a brand's values and messages.
3. The Rise Of Short-Form Video: Short-form video content is on the rise, with platforms like TikTok, Instagram Reels, and YouTube Shorts showcasing a huge shift for brands in influencer marketing. Brands can leverage this trend by partnering with influencers who specialize in creating engaging short-form videos.
4. Instagram’s Collaboration Feature: Instagram’s collaboration feature is a huge opportunity for brands to collaborate with influencers on content creation. This feature allows multiple users to contribute to a single post, making it easier for brands to collaborate with influencers and create engaging content.
5. LinkedIn’s ‘Suggested Post’ Feature: LinkedIn’s ‘suggested post’ feature promotes relevant content to specific audiences well after it was originally posted. Brands can leverage this feature by focusing on the quality and relevancy of their posts, rather than volume.
6. Customized, Always-On Virtual Influencers: Virtual influencers are becoming more sophisticated, with AI-generated characters that will soon be indistinguishable from humans. Brands can design their ideal influencer(s) who share their values and echo their brand messages, and who can interact with users 24/7, 365 days a year.
7. TikTok’s New Favoritism Toward Photo Carousels: TikTok’s new favoritism toward photo carousels can significantly boost organic reach. Brands can leverage this feature by partnering with influencers to create engaging photo carousels.
8. Executive Thought Leadership On LinkedIn: Executive thought leadership on LinkedIn is gaining traction among brands that want to connect, engage, and build trust with their audiences. C-suite executives can be leveraged as influencers, creating a halo effect for their brands.
9. Short-Form Video From Internal Thought Leaders: Short-form video from internal thought leaders should be leveraged more by brands. They can capture conversational content when it happens, select bite-sized clips of stand-alone thoughts, and then distribute that authentic and original content throughout their social channels.
10. Instagram’s Shopping Feature: Instagram’s shopping feature allows brands to tag products in their posts, making it easier for users to make purchases directly from the platform. Brands can leverage this feature by partnering with influencers to showcase their products and drive sales.
11. YouTube’s ‘Super Chat’ Feature: YouTube’s ‘Super Chat’ feature allows viewers to pay to have their comments highlighted during live streams. Brands can leverage this feature by partnering with influencers to host live streams and drive engagement.
12. Twitter’s ‘Fleets’ Feature: Twitter’s ‘Fleets’ feature allows users to share ephemeral content that disappears after 24 hours. Brands can leverage this feature by partnering with influencers to create engaging, time-sensitive content.
13. Pinterest’s ‘Shoppable Pins’ Feature: Pinterest’s ‘shoppable pins’ feature allows users to make purchases directly from the platform. Brands can leverage this feature by partnering with influencers to create visually appealing content that drives sales.
14. Snapchat’s ‘Sponsored Lenses’ Feature: Snapchat’s ‘sponsored lenses’ feature allows brands to create interactive, AR-powered filters that users can apply to their photos and videos. Brands can leverage this feature by partnering with influencers to create engaging, interactive content.
15. Clubhouse’s ‘Rooms’ Feature: Clubhouse’s ‘rooms’ feature allows users to participate in live audio conversations with other users. Brands can leverage this feature by partnering with influencers to host live audio conversations and drive engagement.
In conclusion, the world of social influencers is constantly evolving, with new trends and features emerging all the time. By staying on top of these trends and leveraging the power of influencer marketing, brands can connect with their audiences in new and engaging ways, and drive real results for their business.
#SocialInfluencers #TopNewsInfluencers #InfluencerMarketingTrends #BrandMarketing #DigitalMarketing
**Latest News from the World of Social Influencers: Top Influencers, Influencer Marketing Trends, and Fashion Influencers**
In the ever-evolving world of social influencers, staying updated with the latest trends and top influencers is crucial for marketers and enthusiasts alike. Here's a roundup of the latest news from the world of social influencers, including the top social media influencers, influencer marketing trends, and fashion influencers.
**Top Social Media Influencers of 2024**
The world of social media influencers is vast and diverse, with influencers transcending various platforms and genres. According to a recent report, the top social media influencers of 2024 include Cristiano Ronaldo, Leo Messi, Sommer Ray, and Chiara Ferragni. These influencers have established credibility in their respective industries and have built large followings on social media, making them valuable partners for brands seeking to reach a wider audience in a more authentic way.
Cristiano Ronaldo, a Portuguese footballer, leads the chart with a staggering 733 million followers across Instagram and Twitter. He generates an average of $3.23 million per post and has a 1.43% engagement rate. Leo Messi, another football superstar, follows closely with 500 million followers across Instagram and TikTok.
In the fitness, fashion, and lifestyle genre, Sommer Ray ranks high with 36.7 million followers on Instagram and TikTok. Chiara Ferragni, an Italian entrepreneur, fashion influencer, and blogger, leads the fashion and beauty genre with 35.6 million followers on Instagram and TikTok.
**Influencer Marketing Trends: Facebook Jumps in Popularity, User-Generated Content Surges**
Influencer marketing trends are constantly evolving, with new channels and strategies emerging regularly. According to a recent benchmark report, Facebook jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. Despite not having as many high-profile influencers as its more visual counterparts, Facebook remains relevant, particularly with older audiences, and has a seasoned advertising marketplace.
Another notable trend in influencer marketing is the increased importance of user-generated content (UGC). In 2023, the desire for generating UGC surged ahead as the main reason for influencer marketing campaigns (45%), with Sales (29%) and Awareness (26%) both noticeably reduced in importance. This trend has continued into 2024, with even more focus on user-generated content (55.8%).
**Fashion Influencers to Follow in 2024**
Fashion influencers continue to shape the fashion industry, inspiring millions of followers with their unique styles and collaborations with high-profile brands. Some trendsetting fashion influencers to follow in 2024 include Camila Coelho, Chiara Ferragni, and Mary Leest.
Camila Coelho, a Brazilian fashion and beauty influencer, has gained a massive following on social media platforms, where she covers the latest trends in fashion and beauty, interviews celebrities, and provides style advice to millions of readers. Chiara Ferragni, an Italian entrepreneur, fashion influencer, and blogger, has expanded her brand into a full-fledged lifestyle empire, including a fashion line and a successful e-commerce platform.
Mary Leest, also known as Mary Lawless Lee, is an American fashion and lifestyle influencer who has made a name for herself in the fashion industry through her unique style and personality. She shares her fashion, beauty, and lifestyle tips with her followers on her blog and social media platforms.
In conclusion, the world of social influencers is constantly evolving, with new trends and top influencers emerging regularly. Staying updated with these changes is crucial for marketers and enthusiasts alike, as influencer marketing continues to shape the marketing landscape and consumer behavior.
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