Reconsidering A Smartwatch: The Garmin MARQ 3
One side effect of working in the watch industry is becoming the default person to ask when there’s a watch-adjacent question. While I have a go-to answer for most questions, the occasional “What smartwatch should I buy?” was always a bit of a curveball. Until last month, I would have recommended that you stay within your phone’s ecosystem to take advantage of any integrations and connectivity that were built in, with only one exception. When it comes to fitness tracking, especially for runners, I’ve always heard that Garmin was the brand to go with. Now, I’ve always considered the smartwatch to be an extension of your phone, so mechanical watches were the perfect way to become a little less connected, but this newest release has me thinking that maybe I should add a smartwatch back into the collection.
While I don’t think I’ve ever explicitly mentioned my age in an article or on the podcast, smartwatches really started to take off when I was in high school. Around that time, I remember buying a rather affordable Xiaomi-branded smartwatch for myself. Despite being a fraction of the cost, it packed many of the same features as the current-generation smartwatches: phone notifications, step counting, and it even tracked just how little sleep I was getting each night, making it an easy purchase for an unemployed high school student.I’ d go on to wear this watch throughout high school and college, before ultimately becoming interested in mechanical watches and retiring it. Since then, I’ve occasionally checked in on the smartwatch segment, but never really considered adding one back into my life, at least not until I had the opportunity to check out the newest generation MARQ from Garmin.
The MARQ series is intended to be Garmin’s “top of the line” model, blending traditional luxury timepieces with modern smartwatches. Although the MARQ is a smartwatch, some of its core specifications are what we look for in traditional watches, like a grade 5 titanium case, ceramic bezel insert, brushed finishing, and a sapphire crystal. Having handled watches across the board in price and finishing, I’d say that these are probably the nicest finished smartwatches I’ve ever seen in person, and they’re on par with watches of similar price points. Color throughout the ceramic bezel inserts was consistent and well saturated, with filled numerals and indices that were extremely legible. It’s worth noting that all models, including the Diver, feature a fixed, non-rotating bezel.
Despite so many similarities with mechanical watches, the movement inside has been swapped for a computer that’s more powerful than the one that put a man on the moon. Looking at the tech side of the technical details, the MARQ features a 1.4” borderless AMOLED touchscreen, an integrated heart rate sensor, magnetic charging, and an internal battery that can last up to 18 days when in “expedition mode”. That said, the hardware here is only half the story, as the new generation of MARQ incorporates Garmin’s inReach technology, comes preloaded with global maps, and even has a built-in flashlight, meaning users could quite literally unbox their new watch and immediately hit the trail.
Late last month I was fortunate enough to join some of the Garmin team in Mallorca, along with various members of global media from all walks of life. At this event, we were able to spend some time with the new MARQ models, put them through a bit of field testing, and learn more about the brand as a whole and where this new offering slots into their product catalog. From the start, I was pretty impressed with the MARQ, as it didn’t feel like the smartwatches I remember from years ago, but there are two elephants in the room that I have to address, with the first being that the Garmin MARQ is a large watch. Coming in at 47mm in diameter and 15mm thick, it’s one of, if not the largest, watches I’ve ever put on my 6.5” wrist. In its defense, I will say that the relatively flat caseback and curvature of the lugs make the watch wear surprisingly well.
Across the new models, there are several unique strap options, with each model being paired with specific straps that match the aesthetic and purpose of the watch: The Diver and Athlete versions get a fitted silicone strap, the Adventurer and Aviation receive a leather or leather/silicone hybrid, while the Golfer and Commander both receive a woven jacquard nylon strap. Across all of the models, my personal favorite was the cut-to-size silicone strap on the diver, which features 15mm adjustment, enough to accommodate a bit of wrist swell or a wetsuit for those aquatic adventurers.
Even though we were able to preview models several weeks before the release, the software on the watch felt like it ran smoothly, and I quickly started picking up which buttons controlled which feature and how to navigate through the various menus when I needed something, like the built-in flashlight. Initially, I thought the concept of having a flashlight on a watch was nothing more than a gimmick, despite hearing people say it’s one of their favorite features on a Garmin watch. Throughout this event, I would occasionally spot people using the built-in flashlight to spot dropped items and read a menu in the dimly lit room. When you stop to think about it, it just makes sense. Unless you just happen to EDC a headlamp, any time you need additional light you wind up holding the flashlight in your hand, so if it’s just attached to your wrist, it’s one less thing to grab in the morning, and it certainly won’t slip out of your hand at the worst possible moment.
As someone who’s avoided owning smartwatches throughout the years, I’m genuinely impressed with the MARQ collection. Smartwatches, by design, are meant to be an extension of the mobile device they pair with: passing along notifications, tracking health data, and in worst-case scenarios, making a phone call after an accident. However, despite having many of the same features as its competitors, the MARQ feels less like a smartwatch and more like a smart tool watch. Sure, it will pass along your notifications, make phone calls, and track your steps, but it’s the additional features that make it feel so different to me. The fact that the MARQ comes with global maps preloaded means that someone could quite literally buy the watch, open it at the trailhead, and have the specific data they need to go hiking, biking, or running in a part of the world they were wholly unfamiliar with.
But there’s one last elephant to address: the price.
The new models in the new MARQ collection start at $2,500 and go up to $3,100. Comparatively speaking, you could spend around the same amount of money and add some very fun watches to the collection, like a pre-owned Black Bay or Speedy, or even a very well-loved Breitling Emergency, which has a similar adventure driven vibe. While these models certainly aren’t cheap, I think these could be worth the money if you utilize the watch to its potential. Having chatted with people at the Garmin event, friends who own them, and scrolling through social media, there’s one common denominator across the actual Garmin users I’ve observed: they live an active life. In my time with the MARQ, it feels like a watch designed for those who move, whether you’re a hiker, biker, runner, or just trying to get in better shape.
As we’re right at the release of the new MARQ generation, they’ve definitely caught my attention. Being in the back half of my twenties, I’m starting to feel like I should probably put a bit more time and effort into taking care of myself, being more active, and eating better. While I know an expensive smartwatch isn’t the solution to getting in better shape, I am curious to see just how much of an impact one has, and to spend more time with it in general. For now, consider me smartwatch-curious for the first time in over 10 years, and expect a more in-depth review once I’ve had more time with the Garmin MARQ. Until then, more information about the new models is available through Garmin’s website.
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